Presenting: The Essential Local SEO Strategy Guide

Posted by MiriamEllisUntie the ribbons and hear the paper crackle — it’s a handcrafted gift, ready for you to unwrap! This guide is a labor of love that Moz has worked on through the toughest year in local SEO, with hopes of a stronger 2021 for local brands. It’s free, it’s jam-packed with over eight chapters of actionable local search marketing strategies for your agency or local business, it’s… The Essential Local SEO Strategy Guide! What is The Essential Local SEO Strategy Guide? Moz is publishing this free guide to support digital marketing agencies and local business owners who want…

5 Tips to Invigorate Boring SEO Reports with Storytelling

Posted by chrisgiarratanaAdd value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month with a generic message. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables. Whether I’m working with clients…

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy. But as more and more Facebook features change, so does the process of setting up a Page. Don’t waste another day aimlessly poking around on Facebook trying to figure out how to get your Page posted. We built this guide to help you avoid wasting time on a marketing asset that should work for you. (If you’re looking for tips and resources for how to leverage your Facebook Page once it’s up and running, check out our comprehensive guide…

7 Emerging Technologies in SEO and Their Applications

Posted by AbdulGaniy_ShehuSEO is a dynamic industry. What worked some weeks ago might not work again right now. As an SEO professional, you need to know the latest trends and emerging technologies, to keep up with the ever-changing demand of the industry. That way, you can stay on top of your game and become more efficient in your business. In this post, I’ll share with you seven emerging technologies in the SEO industry and how they impact your work as an SEO expert. Finally, I’ll show you how to apply them in your business for optimal results. If you want…

Posted by OrbiteerDo you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s Whiteboard Friday host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription SEO is actually really hard to explain. There are so many concepts. But it’s also really important to explain so that we can show value to our clients and to our employers.  My name is Andy Crestodina. I’m the…

How To Download & Repurpose Your Facebook Live Content

Your brand’s team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. You wouldn’t wear a shirt once and throw it out, right? That’s because you know you can style it in many different ways depending on the look and feel you’re going for. Live content follows the same idea. You may think that once your live Facebook video has ended, it’s no longer usable. But in fact, you can use…

The 13 Best Smart Home Devices & Systems of 2021

In 2021, smart home systems and devices are more impressive and all-encompassing than ever. Using a smart system isn’t limited to asking Alexa to tell you the weather or play that new Drake song — now, you can use smart devices to grill chicken at your next family barbecue, turn the lights off in the living room while you’re watching a movie, or vacuum your floors. Your home devices provide a sense of convenience, but they can also tackle more serious tasks, like acting as your home security system when you’re out of town. In other words, they aren’t just…

The 20 Best Video Editing Apps for 2021

Using a video editing app is critical for creating a winning video marketing strategy.  And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote living.  But like most new strategies, you’ll need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software. You might already have a high-quality camera built into your smartphone, but editing your raw footage and preparing it for…

11 Webinar Etiquette Tips for Presenters & Attendees

Now that we’re spending more time than ever at home on our computers, it’s a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get to increase their knowledge on a topic. It’s a win-win when done correctly, but not all webinars go smoothly. I once attended a webinar on email automation tips that was actually a full product demo. Yikes. Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It doesn’t exactly…

Deskless workers make a significant portion of the overall global workforce. Still, employers have a long way to go in empowering their deskless employees for success. Moreover, deskless workers are often “forgotten” by their employers who tend to be more focused on their deskbound employees.