The 12 Best Free Graphic Design Software for Marketers and Beginners

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through search engine results. Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website. What’s more, it takes just 0.05 seconds for visitors to form a general first impression of your site — meaning you’ve got just one opportunity to change…

Robots.txt: The Deceptively Important File All Websites Need

The robots.txt file helps major search engines understand where they’re allowed to go on your website. But, while the major search engines do support the robots.txt file, they may not all adhere to the rules the same way. Below, let’s break down what a robots.txt file is, and how you can use it. What is a robots.txt file? Every day, there are visits to your website from bots — also known as robots or spiders. Search engines like Google, Yahoo, and Bing send these bots to your site so your content can be crawled and indexed and appear in search…

How to Write a Cover Letter for an Internship [Examples & Template]

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills. To really stand out, it’s important to personalize your cover letter for each internship application you plan to submit. Your cover letter isn’t an opportunity to reiterate your whole resume, though. This is your chance to pick out a few accomplishments from the position description and dive into examples showing how you’ve exhibited these skills. We’ve…

Steal This Content Marketing Template

Starting with a blank document? That’s hard. Starting with a content marketing template? Much easier! A good content template will force you to plan for promotion. It pushes you to plan for (or at least consider) the various content promotion channels: SEO, social media, email marketing and influencer collaboration. Promotion needs to be a forethought, not an afterthought. The best content doesn’t win. The best promoted content wins. An article is built to perform in a channel or it isn’t. This free Google Doc template will help. Steal Orbit’s content template Just click File > Make a Copy. (You can…

What Domain Authority Is (and Isn’t), and How to Increase It

Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies. But what does this metric really mean? Should we really strive to improve it? Will a high domain authority help us rank better on Google?  Domain authority can be a very useful metric to know the status of a website in relation to similar competitors, but we must emphasize that it is not a ranking factor for Google.  In this post, we’re going to define what domain authority is — and what it isn’t — and what you’ll want to take into…

Ultimate Guide to Hero Images [Best Practices + Examples]

Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. High-quality hero images are the key to a great first impression. If done well, they represent the essence of your brand identity and the overall theme of your web page. Yes, it’s a lot of weight for one piece of visual content. That’s why it’s the most heroic of all. This…

For the last year and a half, many of us have gotten used to doing everything — including shopping — from home. Now, it seems full reopenings are closer than ever in the U.S. as the CDC now says that fully vaccinated Americans no longer need to wear masks or social distance unless there is a federal, state, local, workplace, or tribal mandate requiring them to. But as cities, offices, stores, and restaurants reopen to full capacity, many of us are beginning to think about how life will be after the global pandemic ends. As an individual, a post-pandemic world might…

7 Secrets to Being a Good (Even Great) Employee

While it can be difficult to define the traits of a good employee, it’s easy to describe the perks. A good employee, for instance, gets raises, promotions, and praise from managers. She is often a role model for her peers, gets selected for unique projects, and makes the whole work thing look easy. But what does it mean to be a good employee? And what skills can you work on developing to ensure you’re considered a good — or even great — employee at your own company? Here, I spoke with HubSpot employees and managers to determine the soft skills required…

The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.