3 Creative Ways to Give Your Content Efforts a Boost — Best of Whiteboard Friday

Posted by randfishWe know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns.  In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to your content creation efforts. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to a special Christmas edition of Whitebeard Friday. This week, I wanted to try and help…

What Is an API? The Answer in 300 Words or Less

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website. Don’t worry — APIs might seem complicated, but by the end of this post, you’ll know how they work and what using them entails.Here’s a brief definition of an API, followed by some key information on…

How To Do Local SEO for Businesses Without Physical Locations in 2021

Posted by MiriamEllis“My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketing fora. Attendees at the recent Moz Webinar on The ROI of Local SEO repeatedly asked about this subject. Business owners…

The Pros and Cons of Blog Comments [+ Does It Matter for SEO?]

As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow. There are plenty of benefits to enabling comments on your blog, including an opportunity to engage with your readers, grow a stronger community, and learn what your readers think about each piece of content you publish. But there are also plenty of drawbacks — there’s a reason many major marketing blogs including Search Engine Land, SEMrush, and Buffer don’t allow comments (and, for the record, at HubSpot we don’t either). If…

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book. As you might already know, the response wasn’t great. Many freelancers messaged the company and explained the fee could hamper their earning potential, or even end their freelance careers. Fortunately, the freelancers’ feedback didn’t go unnoticed or unrewarded. As a result of the honest feedback, Contently’s CEO Joe…

The Correlation Between Authoritative Links and Ranking [SEO Study]

Posted by EricEngeOver the past five years, our team at Perficient has conducted continuous studies to evaluate the lasting impact of links on rankings. These studies consistently show that links matter as a ranking factor, but they also show that Google is dialing up their emphasis on the quality/authority of those links. We can say this because of the strong correlation our most recent studies show between the Domain Authority (DA) and Page Authority (PA) of linking pages and the rankings of pages receiving the links. Each year, Moz has graciously provided us with access to their Link Explorer index,…

31 Secret Santa Gift Ideas Your Coworkers Will Love

They see you when you’re Slacking. They know when you come in late. They know if you’ve been bad or good, so be good for your work’s Secret Santa exchange … But that’s not how the song — or the Secret Santa exchange — really goes … You spend all day with your coworkers, but come time for your annual gift exchange, you’re stuck trying to figure out exactly what Suzie will want that’s also in your price range. We want to help, so we’ve compiled a list of awesome Secret Santa gift ideas that are bound to meet all…

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side. Despite Stark’s impressive achievements, his career success and robotic super-suit weren’t what made him a legend. In fact, Stark’s best Marvel Comics storylines began when he joined The Avengers to save the entire universe. Although Stark was fully capable of saving Earth alone in his super-suit, he knew teaming up with other superheroes would allow him to save multiple planets. Marketers can learn a lot from…

Experts Share Their Top 8 Holiday Email Marketing Tips for 2020

Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year. To help you prep for all the holiday madness to come, the team at Uplers asked a group of seasoned email experts and industry insiders to share their insights on Holiday Email Marketing Tips and Trends for 2020. Check out their advice for holiday email trends below, and get inspired to tackle your company’s holiday campaign with style. The Top 8 Holiday Email Marketing Tips of 2020 1. Start planning…