5 Ways to Build a Positive Brand Association [+ Examples]

Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. Learn what makes up a brand association and how to build a positive one. Several factors influence brand association, including: Brand identity and messaging Brand assets, such as logo and colors Customer experience Product and service quality Word of mouth Reputation Advertisements Social media…

What Is SEO Copywriting?

Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them. However, one of the great ways to establish these connections is through copywriting, where you use words to speak to consumer emotions and try to entice them to take action after reading your words. While it may seem simple to write something that you think will resonate with your audience, there are essential principles to follow to ensure…

Anchor Text: What It Is, Why It’s Important & How to Optimize It

By now, many people are familiar with links. Links make up the web’s infrastructure, and make it possible to jump from one webpage to another. While links are sometimes included in the text as is (e.g. https://blog.hubspot.com), they are usually inserted with an “anchor”  to make the user’s reading experience more pleasant. Let’s dive into what anchor text is, and why it matters. Plus, how to optimize your anchor text for SEO. What is anchor text? Anchor text is the clickable text which links two webpages together. Ideally, the target URL references relevant information about the topic being discussed on the source…

34 Inbound Link Building Strategies to Help Your Site Rank Higher

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. Although there’s much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed. Thankfully, link building strategies aren’t as tough to implement as many people say they are. Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. With…

Why Blog? The Benefits of Blogging for Business and Marketing

With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers. In this post, we’re going to highlight the many benefits of blogging for business and how you can get started with creating relevant content that drives inbound links and traffic to your site. Let’s get started. The Benefits of Blogging for Business One question many people ask after starting…

10 Strategies to Unearth Amazing Content Ideas

Most content entrepreneurs and content marketers fail at developing ideas for their content because they fail to plan. If you are at a point where you are sitting in front of the computer waiting for inspiration to strike, you’re doing it wrong. There is no one right way to develop ideas for your content projects, but you do need a process. Here are ten different strategies and tactics that work to unearth amazing content ideas. 1. The Content Audit Before you can determine what kind of content you need, you first need to figure out what you have. In addition,…

The 6 Kinds of Digital Marketing Collateral You Should Be Creating

It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page? There has to be more there. You need to have some material to show that you can walk the walk. One kind of content that helps get you there is known as marketing collateral, and it can come in a variety of shapes and sizes. Here, we’ll get a more…

12 Critical Elements Every Website Homepage Must Have [Infographic]

Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins. And in order to do so effectively, it needs to be built with purpose. In other words, you’ll need to incorporate elements that attract traffic, educate visitors, and invite conversions. To improve the…

What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring

Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors feel the same way when they land on a jumbled website. Nearly one in two people leave a website after visiting just one page. We don’t have a lot of time to make a good impression on a user, and with a poor site architecture, you’re guaranteed to increase bounce rates. It’s critical to structure your site in an intuitive and…