Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Take Apple, for example. In the 1980s, decades before Steve Jobs launched the game-changing iPhone, he led one of Apple’s biggest flops: the Apple Lisa computer. Although Lisa had some of the best graphic technology of its time, only 10,000 units sold. Critics attribute the failure to Lisa’s misleading ads and high price, despite its low processing power. Overall, many say…

10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another…

9 Quick Ways to Reduce Page Loading Speed

When it comes to your site’s performance, page speed is of the utmost importance. However, unless you understand how this metric works — and, more specifically, the factors that influence it — you may find it difficult to improve. To reduce your bounce rate and increase visitor engagement, it’s essential that your web pages load quickly and seamlessly. A site that is optimized for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. In this article, we’ll explain what page speed is, why it’s important, and how to measure it. Then…

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

Posted by BarryYimWith listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after…

Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site. What is a cached page? A cached page is a backup of the raw HTML and content of a page taken at a single point in time to…

7 Best Link Shorteners to Shorten that URL

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it. To avoid being perceived as spammy or sloppy when you have a legitimate link to share, check out our list of the seven best link shorteners that’ll clip your links into clean, consistent, and clickable URLs. What are the benefits of…

The Beginner’s Guide to Rich Media Ads

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider bringing your ads into the 21st century. Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review…

The 7 Best Leadpages Alternatives in 2020

It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if it isn’t easy for your customers to sign up, it’ll all be for nothing. That’s why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads. When done correctly, landing pages are an essential tool…

YouTube Dominates Google Video in 2020

Posted by Dr-PeteIn a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up?  A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to…

5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well. Infographics aren’t just alive and well — they remain a staple in many business’s content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.(And by “success” I mean driving traffic — and potential leads — to their websites and generating social buzz through people sharing…