When you were in school, did you ever work on a group project? If so, you probably remember that some went well, and others weren’t as synergistic. The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another. However, this isn’t the case with all partnerships. Below, let’s review some brand partnerships that have failed and discuss co-marketing mistakes to avoid. 5 Brand Partnership Fails 1. Kendall Jenner and Pepsi A few years ago, a major brand partnership that failed was between…

How to Do Market Research: A Guide and Template

Today, consumers have a lot of power — they can research your product or service and make purchase decisions entirely on their own. And rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews.  With this in mind, have you adapted your marketing strategy to complement the way today’s consumers research, shop, and buy? In order to do just that — and to meet your potential buyers were they are — you must have a deep understanding of who your buyers are, your specific market, and…

The Power of Data Visualization Plus Examples of Good and Bad Visuals

It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily. But, not all data visualization is created equal. (Just check…

How to Run an Instagram Contest: A 10-Step Guide

With more than 1 billion monthly active users, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation — it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you’re covering all the bases? How to Run an Instagram Contest: A 10-Step Guide To help give you some direction, we put together…

How to Create Social Media Buttons for All the Top Social Networks

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms.  But with so many social networks providing their own individual sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. To address this, we’ve put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks — Twitter, Facebook, LinkedIn, YouTube, Instagram,…

The Theory Behind Ranking Factors — Whiteboard Friday

Posted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we’re going to be talking about ranking factors and the theory behind them, and hopefully get past some of these —…

I don’t know about you, but I wouldn’t describe myself as a “technical” person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can be difficult to understand how the process works. But it’s important to gain as much knowledge as we can to do our jobs more effectively. To that end, let’s learn what web crawlers are and how they work. You might be wondering, “Who runs these web crawlers?” Well, usually web crawlers are operated by search engines with their own algorithms….

The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers

Sales and marketing teams are both responsible for the growth and revenue side of the business — and yet, many of them still tend to operate like two opposing teams. The goal of “smarketing” is to help bring sales and marketing together as one team, which involves constant, effective communication. It’s pretty critical that sales and marketing teams learn how to speak each other’s language. But while both teams have some shared vocabulary, there are plenty of terms salespeople throw around that, let’s be honest, may as well be gibberish. So we’ve put together a glossary of sales terms for marketers you can reference each time…

A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?” If you’re using Google, your query looks something like this:…