How to Learn Excel Online: 19 Free and Paid Resources for Excel Training

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. Like me, you’re missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time. When I asked even my most Excel-savvy colleagues where they picked up their knowledge, they told me things like, “I…

How to Choose Google My Business Categories (With Cool Tools!)

Posted by MiriamEllisImage credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly and you can exclude yourself…

Multivariate and A/B Testing – A crucial component to website success

If you are confused as to whether you should conduct multivariate testing or split testing on your emails, web pages, popups, and opt-in forms, you are not alone. When starting out, many marketers struggle to understand the difference between these two types of conversion optimization tests. Much of the advice online tells you to perform tests and keep on testing and optimizing. But, it’s not always clear what types of tests you should be running, or where you should run them. This article will help you understand the differences between A/B and multivariate testing. You’ll discover their pros and cons,…

Beginner’s Guide to Technical SEO: Avoid These (Simple) Website Mistakes that Are Killing Your Rankings (w/ Checklist)

SEO is one of the best — if not the best — sources of organic traffic your business can get. In fact, around 84,898 Google searches are made every second, bringing plenty of opportunities for businesses like yours to get organic traffic on their website. This is why almost every business wants to tackle SEO. And the reason why you’re probably investing tons of time creating blog posts, doing keyword research, and building links (or buying links). Unfortunately, this opens the door for a lot of potential SEO mistakes that non-technical people may be falling into without even noticing. Because,…

It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page? There has to be more there. You need to have some material to show that you can walk the walk. One kind of content that helps get you there is known as marketing collateral, and it can come in a variety of shapes and sizes. Here, we’ll get a more…

The initial phase of starting your blog is one of the most fun and exciting parts of your journey. After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off. However, in order for your blog to be successful from the get-go, there are certain steps you have to take to lay the groundwork. That’s right: There’s research involved in this stage, too. If you don’t have a good plan of action for the launch of your blog,…

Building a positive workplace culture has become one of the main priorities for organizations across the world. Due to the current pandemic, many employers are switching their focus on building workplace environments in which their employees can feel safe, engaged, inspired and productive.

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Posted by izzismithGoogle Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs on larger scales means we…

26 Ideas for Your 2020 Small Business Marketing Strategy

Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business’ overall success. For local businesses, it’s equally as important to have essential and updated information readily available for potential clients. If…

9 Guidelines for Exceptional Web Design, Usability, and User Experience

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. That shade of blue doesn’t look right… Wouldn’t it be cool to have the logo on the right side of the screen? How about we put a giant animated GIF in the middle of the page? However, if you’re truly trying to accomplish something with your online business (e.g., brand awareness, lead generation, etc.), you’ll need to focus on more than just how your website looks. In a world where folks have more than a billion websites they can potentially land on,…