The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I’ve been buying for years. I didn’t think twice about it. I made the purchase on auto-pilot. I didn’t consider testing out a different brand, or purchasing one from another retailer. Toothpaste, as it turns out, is known as a “convenience good”, which matches my buying behavior. Understanding product classification can help you understand your consumers’ general buying behaviors, which will help you market your product more effectively. There are four types of product classification. Let’s dive into each type, so you can determine…

Which Format Is Right for Your Next Blog Post?

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about. Aah … decisions, decisions.  It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the…

Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year. The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train the next generation of marketing, sales, and service professionals. Supporting and empowering these students and professors is crucial…

How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed. People now have control over where, when, and how they consume information. As a result, public relations is no longer about…

The Ultimate Guide to Cybersecurity

If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. For me, I’d grab an old keepsake box filled with things from my childhood, my engagement ring, my phone and computer (for pictures and writings!), and an old Iowa sweatshirt of my dad’s. But I’d also have to say that my identity, social security number, credit cards, and bank accounts are valuable to me. While these things can’t exactly burn down in a…

What’s an Implementation Partner & How Do You Work With One?

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes. Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I loved this presentation because it was created just for our group — the presenter polled us about what we wanted to…

Creative Diversification — More Hooks and Less Risk for Link Building

Posted by GeorgeRootAs digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can’t control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to…

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.  Every SEO strategy ever devised aims to get you there. If you’re lucky enough to land a high ranking, you’ll enjoy a pretty big advantage over competitors when it comes to finding new customers. At least that’s the prevailing belief among modern marketers and SEO specialists. But — just how valuable is a page-one ranking? Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they’d go…

3 Project Management Methodologies That Will Help Organize Your Marketing Team’s Workflows

Your marketing team is in charge of tons of different tasks. From planning to execution to measurement, keeping busy creatives on track is no small feat. You’re also under pressure to get the maximum return from your marketing investment. So, you hire top talent and meticulously plan your strategy to achieve the desired results. However, one of the best ways to achieve this goal may be something you haven’t considered. It’s implementing a clear project management process that keeps your marketers happy, organized, and productive. Investing in project management helps teams: Get more organized. Proactively planning projects keeps teams focused….