38 Free Online Marketing Classes to Take This Year

I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That’s where self-paced online learning comes in. I’ve taken a few…

6 Stats that Prove the Importance of Product Videos for Ecommerce

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. Product Video Stats Marketers Need to Know 1. Video is the #1 content type used by marketers to sell products…

16 Important Ways to Use Case Studies in Your Marketing

When you’re thinking about investing in a product or service, what’s the first thing you do? Usually, it’s one or both of the following: You’ll likely ask your friends whether they’ve tried the product or service, and if they have, whether they would recommend it. You’ll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year, and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision.Most customers know…

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

Posted by willcritchlowWe’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig into.  Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I’m Will Critchlow, founder and CEO of Distilled,…

A Brief History of Productivity: How Getting Stuff Done Became an Industry

Anyone who’s ever been a teenager is likely familiar with the question, “Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, “You know, the idea of productivity actually dates back to before the 1800s.” If only I could ask, “Do you mean ‘productive’ in an economic or modern context?” Back then, I would have been sent to my room for “acting smart.” But today, I’m a nerdy adult who is curious to know…

From Coffee Shops to Cat Videos: 13 Unexpected Productivity Hacks That Actually Work

Recently, a friend of mine asked me how my day was. “Busy, but productive,” I replied. But what did that even mean? I suppose what I’d really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. And now that I think about it, I barely even moved.  Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. The less you socialize during the day, the more…

Find All Your Branded Keywords In Seconds (Plus 13 Tips for Brand Query SEO)

Googled your company lately? Probably not. When do you, you’re searching for a “branded keyphrase.” Marketers and SEOs usually ignore these phrases. Why? Because they assume that they rank #1 and there’s nothing to gain. Or they just never look up what branded phrases their audience is using. But it’s crazy to ignore the people who are looking for you. Branded keyphrases are the world’s fastest win for SEO. And they’re a secret weapon for content strategists. These keyphrases provide powerful insights. In seconds you can: Learn what your audience knows about you Find reputation issues Discover your top competitors…

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Posted by brian.hoData visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO. Platforms like Tableau and Google Data Studio are becoming more commonplace in the…

The Ultimate Guide to On-Page SEO in 2020

So, you’ve read dozens — if not hundreds — of SEO articles online. You’ve digested countless tips and tricks for improving your website’s SEO. You’ve even (over)paid that self-proclaimed “expert” to help you develop an SEO strategy that aligns with your business goals. But after all of the reading and learning and strategizing, it dawns on you: You haven’t actually done anything yet. Perhaps you’re intimidated. Maybe you’re crunched for time. Regardless, when it comes to on-page SEO, there’s no excuse for dragging your feet. On-page SEO has the power to bring countless new visitors — and customers — right…

How to Create an Ebook From Start to Finish [Free Ebook Templates]

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with … my dad. Flash forward to today. I’ve swapped my colored construction paper and yarn for PowerPoint and InDesign. I’ve replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator. What Is an Ebook? Ebook is short for “electronic book,” and uses either a computer, mobile device, or ebook reader to…