How to A/B Test CTAs Like HubSpot Experts

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It’s the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate. Despite its potentially massive business implications, your average CTA is generally pretty small and unassuming — maybe a button or a line of text. It might seem like the blog post or product page the CTA is placed on is all that matters when it comes to how many leads it ultimately generates It’s easy to…

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Posted by BritneyMullerSEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday….

Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale. This is where marketing operations comes in. Also called marketing ops or MOps, marketing operations is how a marketing team is run. It’s the processes, technology, data, and people that power a marketing strategy. Of these key pillars of marketing operations, data sounds like the most abstract one. But getting the data right in your marketing ops is crucial. How do you do this? By cleaning,…

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say, Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily. Without further ado, let’s walk through…

How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. GDPR has been around since May 2018, and per the European Council ruling on October 1, 2019, businesses — including HubSpot — can only drop cookies once a user has given explicit consent (i.e., clicked “Yes” on a cookie banner). In short, you can’t imply consent if users…

5 Creative Ways to Use Social Media Data as a Source for Your Content

Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it’s not data-driven. After creating content for seven years, our team fully believes that having data as the driving element in your content campaign is the differentiator between good content and newsworthy, link-worthy content. Coming up with creative sources for your data-driven content can be difficult sometimes, especially if what you want to examine with your content can’t be revealed through a survey methodology or an existing data set. There are hundreds of sources of data you can use to shape your content,…

In the summer, there’s so many things I enjoy: The sun, the temperature, chilled drinks, BBC’s Pride and Prejudice miniseries, but most of all … my summer subscription box. The seasonal subscription box I’m subscribed to gives me a little something extra to look forward to every couple of months, and the company has a knack for making me feel like a valued customer. In my opinion, it starts with the website. Every time I log on, the homepage is configured to my account, browsing history, and activity: The dashboard greets me by name and gives me an update about my next…