Cooking is my favorite pastime. It’s so much fun to find new recipes and learn about new ingredients. Plus, (usually) the results are delicious. Finding new recipes and ingredients is nothing short of delightful. One meal I love to make is grilled cheese — but not just any ole’ grilled cheese. Instead, I use plant-based ingredients and add two condiments: butter, and mayonnaise (trust me). If I were making grilled cheese for me, I’d have to add some things. First, all of my ingredients have to be plant-based due to my dietary restrictions. Second, I’d add two more condiments: butter…

Using YouTube to Amplify Your Business Reach

For most businesses, using YouTube to boost their reach sounds intimidating. However, with the proper approach, it’s possible to use this popular platform to increase website traffic and generate more leads and sales. With over 50 million video creators on YouTube, it’s safe to say that any business that hopes to stand out needs to have savvy marketing tactics. You’ll need a smart strategy to help you reach and be heard by your core audience. More US adults are using YouTube than Facebook or any of the other social media sites, which means that this is a channel that businesses…

23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. To help you understand which tools are…

In 2008, the Great Recession was all over the news. At 14, I didn’t exactly know what that meant. However, I understood that my parents were struggling financially. While it was the first economic crisis I was old enough to remember, it isn’t the only economic downturn we’ve seen, nationally or internationally. In 1997, there was the Asian financial crisis. After 9/11, the New York Stock Exchange closed for four days, the first time that had happened since World War I. The world has faced uncertain times before, and I’m sure it will again. But, how do companies thrive during…

How to Bring Your Best Self to the Online Conference Season

Posted by cheryldraperConference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don’t forget, if you haven’t yet, there is still time to…

A Look Back at How COVID-19 Impacted Businesses in Q2

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we’ve been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. How does the state of business compare today to where it was in March? How have teams…

How SEO is Different Around the World, According to HubSpot Content Strategists

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they’ve driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. In fact, every country is diverse, uses the internet a little differently, and might have different sets of regulations. Not to mention, audiences in one country might have vastly different interests, cultural backgrounds, and values than audiences in another region. As a marketer, your biggest goal should be to know your audience. And, according to HubSpot SEO experts, this…

How to Write a Request for Proposal with Template and Sample

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Any time you outsource work to a supplier, there’s a potential for issues such as miscommunication around the scope of the work…