A Simple Explanation of Exempt vs. Non-Exempt Employees

There are two types of employees – “exempt” and “non-exempt.” You might’ve seen these terms on job postings, or heard them in conversation. If you aren’t sure what they mean, don’t worry. Trying to understand labor laws can be confusing, especially if you’re new to the workforce. — We’ve broken these terms down to help you navigate the exempt vs. non-exempt employee classification. How the Fair Labor Standards Act (FLSA) Affects Exemption Status Signed into law in 1938 by President Franklin Roosevelt, the Fair Labor Standards Act establishes minimum wage, overtime pay eligibility, and recordkeeping standards in addition to youth…

How Do Conversion Paths Work? A Step-by-Step Guide

As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough. More specifically, inbound marketing requires you to create remarkable content they’ll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters. Clearly, conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads. While not all conversion paths are identical and depend on the type of business they’re for, they have a few common attributes: a…

Cumulative Layout Shift: What It Is and How to Measure It

We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh! Like a game of “down low, too slow”, this website behavior makes us feel slow and frustrated. Fortunately, website developers are now incentivized to improve their site experience with the release of Google’s Core Web Vitals; a set of metrics that help site owners measure and improve the user experience of their web pages. Cumulative Layout Shift is one of these key metrics that…

A Simple Guide to Lean Process Improvement

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste. Tasks may be unnecessary to achieve the final goal, processes may be repeated multiple times when one would be sufficient, employees may be wasting time on superfluous responsibilities, and materials may be wasted during manufacturing. When this occurs within an organization, employee satisfaction decreases so turnover increases, quality suffers so customer satisfaction and retention is decreased, and one look at the books will likely indicate the company…

40 Ad Blocker Stats Brands Need to Know in 2021

There’s nothing worse than an ad that keeps popping up for something you’d never buy. About 39% of internet users agree, feeling that online ads aren’t relevant to them. So it’s no wonder that one in four people will leverage some sort of ad blocker in 2021. An ad blocker is software that’s meant to improve a user’s online experience by removing or changing digital ads. It’s designed to make browsing simpler, so you don’t have a giant flashing ad taking up half the screen while you research customers and spy on a competitor’s latest product launch. Still, digital advertising…

How to Make an Ad: A 15-Step Guide

Advertising is changing — in 2021, companies are on track to spend more than $450 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market — from differing platforms and ad types to target audiences — can frustrate efforts to capture customer interest and drive ROI. How do you choose the right medium to promote your platform? What metrics matter? And once you decide, how do you actually make the ad? Our comprehensive ad-making guide has you covered. Let’s go. Featured Resource: Advertising Planning Templates & Kit To make your advertising planning easier, use HubSpot’s free…

Should You Advertise On Snapchat?

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales. It’s no question Snapchat is a popular platform — in the U.S. alone, 87.3 million people use the app. Given this, marketers may be curious about using Snapchat to meet marketing goals, and the advertising options available on the platform.  In this post, discover the benefits that can come from using Snapchat, whether the platform will help you meet your business goals, and a case study from…

16 Content Marketing Analytics Tools That Finally Do What You Need

To have winning marketing campaigns and content, you need to understand the analytics behind your strategies. Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strategies, progress towards goals, campaign success, and more.   Content Marketing Analytics There are a number of marketing analytics tools available with customizable metrics, a variety of visualizations and dashboards, and integrations to help you measure the impact of your marketing strategy. Let’s dive into your best options. 1. HubSpot Marketing Analytics and Dashboard Software Source Best content marketing analytics tool for: Measuring…