Social media marketing is always changing and offering businesses new ways to connect with and engage their audience. We’ve compiled a list of 5 top social media marketing trends you need to consider to kick-start 2021! Some of them withstand the test of time and others have emerged in the last few years and continue growing:

How to Choose a Blog Name That’ll Grow With Your Brand

Clothes, food, habits — outgrowing things is a natural part of life. That’s true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more “grownup” brand that would allow them to serve more small businesses. Many blogs I read, like “Liv’s Healthy Life,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore. While…

The Ultimate Guide to Design Templates

If someone asked you to create an infographic, where would you start? Surely not with a blank Google Doc or sheet of paper. No, you’d likely search for an infographic design template to use as a starting point — or at least draw ideas from. Design templates are incredibly helpful tools for today’s marketers. They provide guidance and inspiration for almost all types of content and save precious time and energy. We created this guide to help you make the most of design templates for your business. Keep reading to get started or use the chapter links below to jump…

How to Eliminate Render-Blocking Resources From Your WordPress Website

Have you ever finished creating a WordPress website and loved everything about it? Then, promptly began to hate it after realizing it takes forever to load? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO. Since 2010, Google algorithms have accounted for loading speed in ranking decisions, so slow pages appear lower on results pages. You might be familiar with the common culprits of poor page performance — excessive content, uncompressed image files, insufficient hosting, and lack of caching to name a few. But,…

2021 Local SEO Success: Expert Tips & Predictions

Posted by MiriamEllis“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t soon forget it, and our stories from the journey contain important teachings for our market and industry. I often find that the best local SEO takeaways sprout from the real-world anecdotes of colleagues and friends, and you’ll find those here today along with…