8 Inclusive Advertising Tips for 2021, According to Microsoft’s Head of Inclusive Marketing

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust. Advertising that works hard for your company has never been more important as we come off the heels of a challenging year affecting all businesses. However, there is one concept that rang true for us all…

How to Explain Banner Ads to Anyone

Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce. Banner ads, for example, weren’t around until recently. But for prime ad placement, banner ads are the way to go and have cemented their importance in revenue gain for marketers. So what exactly are banner ads and how do they work? We’ve got a simplified version you can use to explain them to anyone….

To consider what ad fatigue is, let’s start with an example. Consider times you’ve changed the TV channel because you’ve seen the same ad ten times that night already. Alternatively, think about occasions when you’re so tired of hearing a certain commercial that you switch off your radio completely. These are both examples of ad fatigue — an issue that occurs when users become too accustomed to a specific type of ad, thus reducing its effectiveness. As marketers, it’s crucial we continuously serve fresh, high-quality, and targeted ads to ensure your content continues to inspire your audience, rather than causing…

11 Ad Design Tips to Help Your Brand Cut Through the Noise

Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job to hold your audience’s attention. To help grab people’s attention in your advertisements, we’ve put together a list of seven ad tips, supported by examples, that’ll help give you ad design ideas to your brand cut through the noise.  Advertisement Design Tips Read on to learn how to craft creatively refreshing ads that will convert your audience into customers. 1….

How to Design Content Remarketing Campaigns That Actually Work

You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and there. It’s not always because they’re not interested in your message — so how do you recapture those viewers who left your site? Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you’re not doing it, you’re leaving money…

What is Banner Blindness? How Can You Avoid It?

My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news. Usually, when I sign onto these sites, I start scrolling as soon as the webpage loads. Not because I want to check to see if my trackpad is working, but because I know that to get to the content, I need to scroll a little. This routine has led me to mostly ignore what’s usually right underneath the navigation bar: a banner ad. Source I don’t purposely…

6 Advertising Tips to Draw Customers In

Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn’t help myself. Good ads get consumers to stop and stare. Effective ads inspire engagement. And when I saw this, I stopped scrolling, laughed, and typed in my email: Source This ad successfully combines humor and relatable language to compel me to subscribe — additionally, it solved a “problem” (learning how to cook pasta) I didn’t know I had. Those are three elements of what can…