Marketing vs. Advertising: How to Maximize Your Acquisition Efforts

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive. Now, as a marketing professional, you understand that. But that doesn’t mean that you’ve never been unsure about how these two industries interact. In fact, marketing and advertising have a lot in common. They even have the same goal: increase awareness of your company and products, and then make…

The Most Annoying Types of Ads & What to Do Instead [New Data]

A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether. The reasons why vary. Personally, I hate repetitive ads. For about a month straight, every time I would watch a YouTube video, I would see the same ad and it got more irritating every time. Mostly because I wasn’t interested in the brand or its services. But the incessant nature of the ad led to me develop a negative association with the company. So,…

A Marketer’s Quick Guide to Dynamic Ads

Remember when you’d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days. Today, you can’t leave an item in your cart without it following you everywhere online. Who do we have to thank for that? Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of…

What is Comparative Advertising? [+ Examples]

Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince consumers to do business with one brand over another. But, when done wrong, companies may find themselves in the middle of a lawsuit. Given this, using comparative advertising requires care and attention. In this post, we’ll explain what comparative advertising is, give examples from real-life…

How to Create an Advertising Proposal [Free Template]

Whether you’re part of an internal marketing team or an agency developing an advertising pitch, it’s imperative to nail your advertising proposal to gain stakeholder clarity and secure their buy-in. After all, advertising is expensive, and a poorly managed campaign results in wasted funds and resources that fail to deliver a return on investment – which could hinder a company’s ability to hit its awareness and sales goals. Executives need to know that an advertising project has been well thought-out from all angles before they front the money to develop creative and buy advertising space. And the best way to…

The Future of Advertising [Expert Predictions & Data]

In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns. But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies. Below, let’s dive into the future of digital, mobile, video, and TV advertising. Future of Digital Advertising Let’s start out with some stats: 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general (HubSpot) 42% of…

The Ultimate Guide to Advertising in 2021

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, we often struggle to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that make…

Although Cyber Monday has been described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. And, although 2019 had some of the most successful online Black Friday sales ever. The events of 2020 could lead to even more online transactions this holiday season. As an advertiser, you might want to learn more about growing online purchasing behaviors — and how you can leverage it in 2020. Below, we’ll highlight what we learned from polling 300 consumers last year. Then, we’ll present a few consumer behavior predictions…

7 of the Best Ad Management Tools for 2020

Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.  Ad Management Tools In this blog post, we’ll talk about what ad management tools are, why they’re beneficial for all businesses, and which ones you may want to use. Let’s dive in. What are ad management tools? Ad (advertising) management tools have…

The Beginner’s Guide to Rich Media Ads

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider bringing your ads into the 21st century. Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review…