What Is CPM and Why Your Marketing Team Should Care

As an advertiser and marketer, it’s important to understand the impact of your campaigns and content on your target audience. It’s also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience. You may have heard of CPM before — it’s a formula and metric that tells you exactly that. In this article, we’ll review what CPM is, how to calculate it, and tips on how you can get the best CPM. CPM Meaning CPM in marketing is cost per thousand, also known as cost per thousand impressions…

What is AdTech [+Types Worth Investing In]

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to clients. The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. And the advantages for agencies investing in ad tech are plentiful. Global advertising is forecast to recover…

What Makes an Ad Memorable? [New Data]

Think about the last commercial you remember. What about it made it memorable? That’s the answer every advertiser wants to know. I tend to remember ads that are funny and/or relatable, but is it the same for most consumers? Let’s see what recent data suggests about memorable ads and discuss some tips for your next campaign. Why Consumers Remember Ads We surveyed 281 U.S. consumers and asked them to think back to a recent ad they saw and what made it memorable. Respondents could only select a single answer. Here are the results. Our research found that funny commercials were…

10 of the Best Ad Management Tools for 2021

Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.  In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they’re beneficial for all businesses. What is advertising management? Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns…

Quality Score: Why It Matters and 6 Steps to Improve It

Running an ad campaign is no small feat. From narrowing down your target audience to designing your landing page, there are many pieces to the puzzle. Once you put in all that work, you want to make sure your ad is ready for bidding. Google Ads helps advertisers ensure their ad quality is high by assigning them a quality score. Not sure what that is? Let’s cover what a Quality Score is, how to see it in your account, and how to improve it for your next campaign. Google wants to match users to the most relevant ads because they…

Persuasive Advertising: What It Is & How to Do It [+Examples]

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes. These ads were not only compelling, but they were also incredibly influential. As marketers, we know that if we want to persuade an audience, we need to evoke an emotional response from them. But how do you actually do that? Before we discuss how to refine your…

How Advertisers are Navigating iOS 14’s Mobile Tracking Changes

It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?” Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences? In this post, we’ll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online…

Can and Should You Advertise Your Brand on Discord?

Emerging platforms provide a unique opportunity for marketers. While it’s important to try new things in your marketing, is it worth trying new things if the platform is still so new that you don’t know if you’ll find success? For example, the once dismissed TikTok is now a social media channel with immense value for all different kinds of businesses. Discord is now an emerging platform posing the same questions as TikTok once did. Many marketers are unsure how it works and whether it makes sense to leverage the tool as an experimental strategy. If you’re curious, this post will…

The Ultimate Guide to Podcast Advertising and Sponsorship

According to research by Podcast Insights, there are more than 2 million active podcasts and counting. As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to choose from. How do you know which podcasts your target audience is listening to? To help you determine what ad strategy is right for you and where to put your podcast dollars, I spoke to HubSpot’s podcasting team and did some additional research to comprise a list of helpful strategies for finding, vetting, and…

Online Advertising: Everything You Need to Know in 2021

Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content. But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let’s dig into everything…