The Beginner’s Guide to Rich Media Ads

Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider. In fact, rich media ads outperform standard banner ads by 267%. With statistics like that, it’s time to consider bringing your ads into the 21st century. Below, let’s discuss what rich media ads are and how they’re different from other ad formats. Then, we’ll review…

When I go to bed every night, I have to set about five alarms for the morning. I’m just the type of person that needs a lot of reminders to wake up on time. In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers. And it makes sense. In the world of sales, 80% of sales require 5 follow-up calls after a meeting. For marketers, it’s no different. Essentially, you have to nurture and continuously remind your audience who you are to convert leads. In fact, companies excelling at lead nurturing generate 50% more sales-ready leads…

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that’s relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer. So, how can you be sure that you’re generating the most qualified leads with your targeted ads? While there’s no sure fire way to tell, there’s an optimization strategy you may be missing:…

19 Free Advertising Tips for Your Small, Large, or Local Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Here are some free and inexpensive ways to promote your local business:  How to Advertise a Local Business How to Get Free Advertising How to Advertise on Google for Free How to Advertise a Local Business Use Google My Business to optimize for local search. Check out Yext. Network at in-person events when possible….

The 18 Best Advertisements & Ad Campaigns of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead. What makes these some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows…

We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. The good news is that current challenges can translate into tremendous opportunity if we can find an effective way to continue reaching our audiences. While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we’re going…

17 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more long-term plays. In fact, we suggest some of these methods regardless of your budget. To help you spread the…

How to Prepare an Advertising Plan [Free Template]

Oftentimes, turning an idea for an advertising campaign into reality isn’t exactly simple. Among other things, you must get buy-in from other teams, earn approval from leadership, negotiate your budget, and present a clear path for return on investment (ROI). The best way to clearly share your proposal (and its costs, stakeholders, the amount you expect to earn, etc.) is with a concrete and detailed advertising plan. Follow Along With HubSpot’s Free Ad Plan Template An advertising plan will help you formulate and organize your thoughts and ideas so you can ensure your campaign is an effective one, too.  In…

The Ultimate Guide to Advertising in 2020

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that…

Online Advertising: Everything You Need to Know in 2020

Have you ever double-tapped on an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterwards that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog (guilty!). More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content. But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let’s dig…