How Performance Marketing Works [+ 6 Tools You Can Use]

A lot of companies have employee referral programs. The concept is simple: If you refer someone who ends up getting hired, you earn a reward (typically a cash bonus). It’s a win-win – HR gets qualified candidates while employees feel motivated to assist in the search process. The caveat we often see is that if the employee leaves the company within a certain window, the reward is null and void. Why give out a commission if the company won’t see a return on their investment? This is the same principle behind performance marketing. Let’s dive into how performance marketing works,…

Affiliate Marketing for Beginners: What You Need to Know

If you’ve ever came across Tim Ferris’s iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income. After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. Affiliate marketing is one…

Everything You Need to Know About Affiliate Marketing

If you’ve ever came across Tim Ferris’s iconic book on how to just work four hours per week, you’ve probably dreamed of sipping a Mojito on a beach while your money worked for you in the background. One of the main ideas he constantly talks about is the concept of passive income. After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. Affiliate marketing is one…