What I Learned From Counting Every Marketing Agency in America [4 Takeways]

It’s a defining human impulse — the desire to quantify the world around us. And given the pending 2020 U.S. Census, it seems a fitting time to contribute. Recently, my team did just that: Like our astronomic ancestors under ancient skies, we looked outward and began to count. What did we count? Every marketing agency in America. Sort of. Truth be told, it would be foolish to declare an exact tally. Our source was online listings, so there’s plenty of margin for error. Some agencies get gobbled up by competitors two weeks after you count them. Others shutter in the…