How to Track (and Reduce) Website Exits: Your Guide to Bounces, Back Buttons and Outbound Clicks

As you read this sentence, visitors are flowing through your website. In a trickle or a flood, they’re dropping in from various traffic sources, clicking links and buttons and moving through your content. But where does the flow dry up? When do visitors leave? Where do they go? If you can’t answer these questions, you’re not alone. Most marketers can’t. But you’re missing some key insights and opportunities. Once you know where and when visitors leave, you can better understand why they go and how to keep them a little longer. Here’s a guide to understanding website exits of all…

How to use Segments in Google Analytics: 5 Examples of Quick Insights Using Custom Segments

There’s a line that separates the Analytics beginners from the Analytics experts. It’s not an abstract line. It’s an actual physical line in Google Analytics. It’s the line that separates the menu for the reports (on the left) from the reports themselves (on the right) Clicking on the left brings you to aggregate data …and not a lot of insights. Clicking on the right slices up that data …giving you deep and actionable insights. All the fun stuff is on the right side of that line, including: Drill downs taking you deeper into each report Filters and advanced filters to…

How to Use Google Analytics to Track Social Media: Here are 5 Quick Ways

Social media is hard work.  It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent.  Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” But how well is working? Is it bringing visitors to the site? What are they doing? Not long after you start sharing content on social media, you find yourself asking this question: “How do I track social media in Google Analytics?” Of course, there are all kinds of social media metrics right in front of you. There are likes, shares, comments…

How to Cultivate a Data-Driven Marketing Team

Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. But wrangling together all that data — and then properly analyzing it ? It can give you quite a headache, and frankly, it can get pretty overwhelming at times. But even though data can come with its challenges, successful marketers understand that it’s…

How to Understand Your Website Traffic Sources (Plus, 18 Tips to Increase Website Traffic)

Where there’s traffic, there’s hope. Because every visit is a chance for something good to happen. That’s why increasing website traffic is the first goal of most digital marketing strategies. It’s the equivalent of traditional marketing’s goal of brand awareness. If we’re going to spend all this time, energy (and maybe money) to generate traffic, let’s first spend a few minutes to understand the sources of website traffic, how they’re defined and how they’re measured. How is website traffic measured? Categorized? How can I increase traffic from each traffic source? How accurate are traffic sources in Google Analytics? This guide…

New blogging statistics: Blogging still works, especially for the 10% of bloggers who do things very differently…

Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts. We add input from content marketing experts. And we look for correlations between the data and results. This year we had 1,279 survey responses. What follows are 33 charts, 13 experts and hundreds of blogging statistics that reveal some fascinating insights into an industry in…

Why is My Google Analytics Inaccurate? 21 Ways Your Google Analytics is Wrong and How to Fix It.

It’s very clever. Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files. It’s brilliant, but it has its issues. Here are 21 ways in which Google Analytics is wrong and ways to fix it. Let’s start with traffic sources (a.k.a the Channels report in Google Analytics). Google Analytics Acquisition > All Traffic > Channels report is notoriously problematic. Traffic Sources is supposed to show you how people got to your website. The three main categories are…

The 3.5-Minute Google Analytics-Driven Website Audit: How to Find Bugs, Bad URLs and Broken Links on Your Website Using Analytics

Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use Google Analytics to see if there are bugs, if anything is missing, if anything is broken. It’s a super fast way to audit your website. You can often find big problems in just a few clicks. Here is a 7-step website audit. It’s not a replacement for detailed testing, but Analytics a fast, efficient and free audit tool. You are just clicks away from the answers to each of these questions. Are there broken pages or…

The Ultimate Guide to Conversion Optimization for Low Traffic Websites

When your company is growing, there are many areas of the business that require attention, effort and investment. A/B testing and conversion optimization are typically seen as something that requires a significant investment of money, time and energy to implement. If you are a startup, small company or newer website, then it seems like a bit of a “Catch-22” because: The higher your conversion rate is, the easier it is to afford bringing visitors to your site…. ….but the lower your traffic is, the harder it is to improve your conversion rate You may have heard that it’s only worth…

What’s a Good Bounce Rate? We Asked 500+ Analytics Accounts. Here’s the Average Bounce Rate for Websites.

It’s such a common question, some Analytics pros are tired of hearing it. When the boss or a client asks “What’s a good bounce rate?” or “What’s the average bounce rate?” they groan and the responses get snarky. A bounce rate is basically a one-page visit but no one likes one-page visits. Everyone wants to lower their bounce rate. But what is an acceptable bounce rate? We’re going to answer this question once and for all. We have access to hundreds of Analytics accounts across a huge range of industries. So we looked at 501 Analytics accounts, calculated the average bounce…