What Is an API? The Answer in 300 Words or Less

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. But that shift is still producing aftershocks, and to keep up with your competitors today, you need to understand what APIs are, how they integrate with your content strategy, and the social insight they bring to your website. Don’t worry — APIs might seem complicated, but by the end of this post, you’ll know how they work and what using them entails.Here’s a brief definition of an API, followed by some key information on…