How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear about these technologies and think to yourself, “My business definitely can’t afford that.” This makes sense. As a good marketer, you should be skeptical about high-priced emerging technologies. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets,…

As marketers in 2020, there’s one major thing that we have in common: We’re driven by data. Regardless of whether we’re copywriters, social media managers, videographers, or web designers, data is key to helping us determine which projects are successful, which strategies might require more of a budget, and which tactics we need to leave behind. But those who thrive on data also know its one major downfall: it can take hours to collect and organize. Even if you have an analytics software that tracks a campaign’s traffic, engagements, ROI, and other KPIs, you’ll likely still need to take time…