Why You Might Want to Start a Membership Blog

How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in some money, what if you could generate more? If you have a loyal following and are producing great content, you might consider creating a membership site to offer your audience exclusive content and perks while also boosting your profits. Membership sites can be customized in a myriad of ways, but here are some of the most common models you’ll come across. 1. Paywall If you often read the news online,…

Whether you’re running a personal blog or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort. While there’s no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Below, we’ll dive into some of these monetization ideas and get advice from HubSpot’s own blog leaders. How Do Blogs Make Money? Before we dive into the monetization strategies, you might be wondering,…

Check this out: “You’re sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document. It’s 4:45 PM. For most of the day, you’ve heard hardly anything except for the occasional click-clack of keys to commit some fruitless inspiration to your blog post and the intermittent spells of grating silence that came after deleting everything you jotted down. The lasting taste of the coffee you drank about two hours earlier has gone sour but still coats…

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain…

Do you read every post on a blog? If you’re like me, you visit sites for a specific reason — be it the New York Times crossword puzzle or the latest gear roundup from Outside. You know what you’re looking for when you click. That frame of mind is why blog categories help readers navigate your site. But what categories should you choose? How do you name them? And what’s the difference between categories and tags? Let’s cut the confusion with blog category best practices that keep readers combing through your content. For example, imagine you run a food blog….

Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly? Blogging has exploded since its humble beginnings in the 1990s, and many people today interact with blogs frequently if not daily. By setting up a blog, you have the opportunity to make meaningful connections with other people, whether you want to share your recipes, talk about your lifestyle, or sell products and services. Whatever the topic, blogging serves as an outlet that can even become profitable. But before you see dollar signs, you’ll need to set up a…

The Pros and Cons of Blog Comments [+ Does It Matter for SEO?]

As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow. There are plenty of benefits to enabling comments on your blog, including an opportunity to engage with your readers, grow a stronger community, and learn what your readers think about each piece of content you publish. But there are also plenty of drawbacks — there’s a reason many major marketing blogs including Search Engine Land, SEMrush, and Buffer don’t allow comments (and, for the record, at HubSpot we don’t either). If…

The Short & Sweet Guide to Microblogging

In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words. With our ever-dwindling ability to concentrate on given tasks, Contently’s discovery makes complete sense. Writing shorter articles is better because people prefer consuming that type of content. However, longer articles typically rank higher on Google and generate more website visits because these types…

Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020. Clearly, blogging is competitive. You’re constantly vying for people’s precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of running a blog outweigh the time, cost, and effort involved. That’s because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack. Beyond revenue, blogs are a great way to raise brand awareness, share…

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. (DemandMetric) Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. (HubSpot) About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. (WordPress) And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the…