The Short & Sweet Guide to Microblogging

In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words. With our ever-dwindling ability to concentrate on given tasks, Contently’s discovery makes complete sense. Writing shorter articles is better because people prefer consuming that type of content. However, longer articles typically rank higher on Google and generate more website visits because these types…

Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020. Clearly, blogging is competitive. You’re constantly vying for people’s precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of running a blog outweigh the time, cost, and effort involved. That’s because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack. Beyond revenue, blogs are a great way to raise brand awareness, share…

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. (DemandMetric) Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. (HubSpot) About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. (WordPress) And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the…

15 Amazing Blogging Insights Your Analytics Can Tell You

A blog is a critical component of your inbound marketing strategy — it’s the vehicle for driving traffic, generating leads, and establishing authority and trust… All in the early or middle stages of the buyer’s journey. But how do you know if it’s working? With all that content, traffic, and leads you’re generating, are you aware that you’re sitting on a gold mine of valuable data? Enter… Blog analytics. In this post, we’ll cover: What blog analytics are Why they matter What metrics to measure How to measure them (Hint: With tools!)  By measuring performance based on data, you can…

I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that’s proven to take your marketing copy from mind-numbing to mind-blowing. I know what you’re thinking — “Wow! The language you just used was absolutely electric! I’m totally engaged and emotionally invested! I need to read this article and learn more about whatever it’s discussing! Wow!” Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. They’re known as power words, and they’re strong resources for getting…

As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first.Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.And it should be a half-and-half blend — too much from column A, and the piece can lack structure; too much from column B, and you’re just writing, not ghostwriting. I learned early on that some Frankenstein-esque combination voice where you try to write as…

Types of Blogs that Make Money in 2020

Blogging is an attractive activity because it can be a creative outlet for sharing your unique perspective with the world. Best of all, the opportunities are endless. At the same time, you want to add value for your readers (and maybe even turn your passion into income).  In this post, we lay out how to monetize a blog and provide examples of the most popular (and lucrative) types of blogs, all with the goal of helping you find inspiration as you get started with your own blog. How Do Blogs Make Money? Line any labor of love, blogging is still…

There’s a fairly obscure album by a guitarist named Duck Baker called There’s Something for Everyone in America. I don’t know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. Image Source: Best Buy Neither of those facts is particularly relevant to this article, but the album’s title is. That idea that “there’s something for everyone” doesn’t just apply to America — nor does it have anything to do with what appears to be Lady Justice stabbing a tiger in the heart while Duck Baker casually looks on…

A Brief Timeline of the History of Blogging

Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. You might not be reading this. We’ve found that there’s quite a history behind blogs. According to the documentation we uncovered — and will share with you below — they’ve been around since 1994. They looked a lot different back…

The Ultimate Online Editing and Proofreading Checklist for Writers

The writing process is a chance to let creativity fly and tell a story with your own words. Another, less glamorous part of the writing process is editing. As you may know, proofreading is essential for any blog or ebook. It makes your work look professional, and without editing, it’s unclear to know how many mistakes or readability problems being published. Remembering every single little grammar and editing rule is nonsense. While many become instincts over time, humans are known to make mistakes. That’s why we’ve created a checklist for you to use while editing so you have a point…