Professional Invoice Design: 26 Samples & Templates to Inspire You

Invoices and infographics may seem like two entirely different business materials, but they actually have one key thing in common: they both exist to convey information. However, while infographics are known for employing colorful designs and data visualizations, invoices are typically pretty straightforward. While your invoices might not be a front-facing part of your business, it doesn’t mean they should be plain and boring. Of course, conveying important payment information in a clear and concise way is the name of the game — but that doesn’t mean you can’t add a little brand personality to them. To help you get…

Starting a business can be a daunting task, especially if you’re starting from square one. It’s easy to feel stuck in the whirlwind of things you’ll need to do, like registering your company, building a team, advertising, the list goes on. Not to mention, a business idea with no foundation can make the process seem incredibly intimidating. Thankfully, business plans are an antidote for the new business woes that many entrepreneurs feel. Some may shy away from the idea, as they are lengthy documents that require a significant amount of attention and care. However, there’s a reason why those who…

79 Marketing Tools and Software for Every Business & Budget

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me — and what sets each of them apart — so I can make more informed decisions on how to create and optimize content. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do….

What is a Business Plan? Definition, Tips, and Templates

The business plan is an undeniably critical component to getting any company off the ground. It’s key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success. Business plans are a required tool for all entrepreneurs, business owners, business acquirers, and even business school students. But … what exactly is a…

11 Sample Business Plans to Help You Write Your Own

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare yourself for battle before you break into a market. Because companies who can find gaps in your business…

How to Write an Incredibly Well-Written Executive Summary [+ Example]

Whether you’re an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don’t. A business plan includes a company overview, your company’s short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. While a thorough business plan is necessary, it’s equally critical you provide readers with…

I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together. As a content creator, I’m predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For…

When I think of automation, my first thought is that judgment day from “The Terminator” is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers’ adoption of artificial intelligence has grown by 44% since 2017. When marketers use business process automation, they have more time for high-level, creative tasks. Without manual duties, automation can even allow your team to get more done. Below, let’s review everything there is to know about business automation including…

If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short. Digital marketing efforts are generally a sum of several parts — a collection of tools and resources that serve distinct purposes, complement one another, and ultimately work together to generate and convert leads. That “sum of several parts” is often referred to as a marketing tech stack. Let’s get some perspective on what that term means, which specific tools you can use to compose one of your one,…