12 of the Best AI Chatbots for 2021

Whether it’s on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brand, and even sell their products. But even though most chatbots can handle moderately sophisticated conversations, like welcome conversations and product discovery interactions, the if/then logic that powers their conversational capabilities can be limiting. For instance, if a customer asks a unique yet pressing question that you didn’t account for when designing your chatbot’s logic, there’s no way it can answer their question, which hangs your customer out to dry and ultimately leaves them dissatisfied with…

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Prospect expectations for businesses have never been higher — in fact, according to Google, 61% of people now expect brands to deliver personalized experiences.  At the same time, the amount of people who want to reach a business through messaging continues to rise. Which means keeping up on chat can be tough, even for well-trained teams. At HubSpot, we felt the brunt of that pain in early 2018. We have a specific sales…

How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team

This post is a part of Made @ HubSpot, an internal thought  leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help. Including chatbots on your website helps visitors find what they are looking for and connect them with your team in an immediate, frictionless way. Chatbots also follow the Inbound Messaging Framework. So, what are the secrets to building a chatbot strategy? On HubSpot’s marketing…