The Best Forum Software for Creating an Online Community in 2021

Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. This sense of connectedness is more important than ever in a time where more work, communication, and socialization is being done online.  Online communities are particularly beneficial for businesses because they allow customers to interact with each other in a smaller circle than they could via social media, which increases engagement and brand affinity. For instance, let’s say one of your customers has a very unique problem with your product or service, and posts about…

Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness. But most (and sometimes all) of these community-building measures are superficial, or even irrelevant, to what constitutes real community. We call the resulting so-called communities mirage communities: groups that organizations may label as communities, but…

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return. Think about social media: the platforms remain addictive because you can refresh your feed and see new material any time you visit. Different types of people want to engage in communities in different ways. Some seek out one-to-one connections with like-minded people whom they can call on for…