Here’s How to Secure A Corporate Sponsor For Your Next Event

When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn’t cut it, so I bought a great office chair. I didn’t pay the extra money for assembly – a decision I’m convinced furniture companies want you to regret – and three installation attempts later, I have my chair. Yeah, the backrest is a tiny bit crooked, but it still works as intended, giving me the extra support and comfort I need to do my job. That’s…

The 21 Best Conference Website Designs You’ll Want to Copy

A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Best of all, a conference can help you meet your team’s objectives. In fact, 95% of marketers believe in-person events can have a major impact on achieving their company’s primary business goals. In 2020, the majority of events were hosted virtually — and this likely isn’t going to change in 2021 or immediately beyond. And, in a world of digital-first, a website is many people’s first introduction to your event. A conference website can influence whether someone clicks…

Why You Should Use Early Bird Registration for Your Next Event

A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you’re planning an event. Usually, people don’t start registering for events until the last minute. As a marketer, you’re probably wondering, “How can I get them to…

As you’re probably well-familiar at this point, 2020 has brought with it plenty of disruption and change. Consider, for instance, the fact that I’m writing this post from my living room, which has slowly morphed into my full-time office (as well as a workout studio, movie theatre, and popular after-work happy hour spot). Along with a personal change in routine, the pandemic has severely altered how companies conduct nearly every aspect of business. And one major change? Conferences. In the early months of 2020, many businesses were faced with a similar problem: Should we host our event or conference entirely…

In April 2020, I attended the two-hour special “ACM Presents: Our Country”. In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms. And, while the show didn’t have the same top-notch special effects as past country awards shows, it still managed to deliver exactly what I wanted: live country music. In 2020, many companies have needed to pivot to virtual conferences. HubSpot is no exception — for the first time in nine years, INBOUND, an event hosted by HubSpot, will not be held in-person….

How to Run a Successful Virtual Event [+ Examples]

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague’s blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company’s webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you’re able to download the recorded webinar later for future reference. Undoubtedly, online tools…