The initial phase of starting your blog is one of the most fun and exciting parts of your journey. After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off. However, in order for your blog to be successful from the get-go, there are certain steps you have to take to lay the groundwork. That’s right: There’s research involved in this stage, too. If you don’t have a good plan of action for the launch of your blog,…

The Ultimate Guide to Content Distribution

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral part — if not the most important part — of your content strategy. This guide will equip you with the tools you need to distribute the content you create. By the end, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Today, social media plays a…

How to Drive Traffic with Content Amplification

61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience. And then … you don’t get much. We’ve all been there, and the feeling of not connecting to your customers isn’t great. So, what do you do when you create content you know your audience wants to see, but they aren’t finding it? How do you raise traffic organically? The answer may be a method…