How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips

Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers. We’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or big budget to create one —…

Your CMS Is NSFW

Marketers have a secret — we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in — negative 65. What’s going on? When businesses are just starting out, website management isn’t prohibitively difficult. CMSes designed for very small businesses allow marketers to own their company’s online experience without a developer or IT team’s help. But as businesses grow, our needs — and our organizations — change. As we expand into new markets, launch new products, and introduce new…

So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. Whether you’re working with an agency, redesigning your site in-house,…

What Is a CDN? [FAQs]

Nearly half of all online consumers will abandon a page that takes more than 2 seconds to load. That means you need your website or mobile app to be fast to delight visitors. To speed up your web assets, you need a CDN.  Don’t know what a CDN is? That’s okay. It’s one acronym in a sea of marketing acronyms that all relate to the inner workings of your business. To understand what a CDN is, imagine you have a website hosted on a server in Denver, Colorado. We don’t often think about websites as being in a physical location…

The 12 Best Blogging Platforms for 2020 (& How to Pick One)

Whether you’re interested in blogging for your business or as a hobby, publishing blog content has many benefits. Not only does blogging help you establish authority in an industry — it also drives traffic to your website and enables you to better convert that traffic into leads.  To reap the rewards of blogging, we’ll walk through the process of choosing the right platform for your needs and goals. Then we’ll explore some of the best blogging platforms that can help if you’re looking to add a blog to your business site or create a stand-alone blog.  How to Choose a Blogging…

How to Build a Website: A Step-by-Step Guide

Studies show that between 70-80% of consumers research a business online before visiting in person or making a purchase. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers. To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t…

What Is a CMS and Why Should You Care?

There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CTR, and CMS are just a few important ones. CMS is particularly important, considering that more than half of all websites are built with one. So what is it? CMS stands for content management system. It also may be the solution you’re looking for to quickly make a website with limited technical knowledge and resources. In this post, we’ll define what a CMS is and how it works. Then we’ll look at how you can use a CMS to handle the infrastructure of your…