Top B2B Content Marketing Trends to Watch This Year, According to Experts

If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020. Developing a sound content marketing strategy is worth it: We found that blogs are among the primary three forms of media used in content strategies today. In fact, 24% of marketers increased their investment in content marketing last year. As 2021 is in full swing, we wanted to talk with more B2B content marketers to see what trends they’re looking…

The Ultimate Round-Up of Content Marketing Tips

There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that’s a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business. One of the most effective methods for spreading brand awareness and attracting new customers is through content marketing. Content marketing is a marketing strategy that focuses on creating, publishing, and distributing valuable and relevant content online with the purpose of reaching a targeted audience and incentivizing profitable customer action. Ultimately, content marketing is a critical component for long-term, sustainable growth. And…

The Future of Content Strategy

Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in how people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes. All that said, many marketers still experience the same pain points that were commonplace more than five years ago: “I struggle to measure the ROI of the…

A micro niche is a business offering that’s highly specific. You may also encounter the term sub-niche to describe these laser-focused products or services. Micro niches drill down from niches, which are already segmented out from a larger market. Here are a few quick examples to clarify the difference between a market, a niche, and a micro niche: Market, outdoor gear; Niche, camping supplies; Micro Niche, high-end mountaineering tents Market, tech; Niche, social media platforms; Micro Niche, social platforms targeted to specific interests, such as Ravelry for knitters Market, beauty supplies; Niche, cosmetics; Micro Niche, organic vegan cosmetics Micro niches…

Rethinking Your Premium Content: How to Build a Guided Learning Course

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more? Alternatively, do you find the biggest results just aren’t there for the amount of work you put into the creation? If so, you’re not alone. While these offers can provide in-depth insights for prospects, not every prospect sees the value in them. Still, we continue offering premium content to build trust throughout the buyer’s journey and learn information about prospects along the way. And yet, the problem remains: Where do you draw the line between offering free, useful content and charging for…

Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales. So it’s no surprise that traffic remains a top priority no matter what kind of site you run. As noted by a recent Forbes piece, everything from specific search engine optimization (SEO) strategies to contextually-relevant content can help boost traffic volumes and increase key metrics, while more technical traffic attractions such as reducing page load delays and improving user experience on mobile devices can also enhance your website impact. The potential downside? These traffic-boosting tactics aren’t quick fixes….

As marketers, we’re often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email. This often includes the use of a wide variety of design tools — including Adobe Photoshop, Canva, and even Getty Images. And yet, we often don’t pause to consider: Can I actually use this software for business purposes? More than likely, your team has already ensured you have a commercial license to use the products you design for business purposes. But, despite it being a legal term, it’s still critical your familiar with the concept of “commercial…

If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn the coverage and attention you hope it’ll achieve. And there’s one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let’s review what I’ve learned about…

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place. Plus, there are over 2 million new blog posts published daily. To help stand out from the crowd, it’s vital publishers create compelling and engaging content. But how do you go about creating attractive, engaging, and memorable content? The key is to make it visually appealing. The human brain processes visual content 60,000 times faster than text. That’s a huge disparity and goes a long way to explaining why images and videos are so key to driving engagement on social channels like…

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy. After all, you’ve got more competition than ever. According to HubSpot’s Not Another State of Marketing Report, almost 70% of businesses are actively investing in content marketing in 2020. The first step to getting a leg up on the competition — and actively engage your audience — is to have a solid,…