
In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses. Below, let’s review content marketing — the benefits of producing consistent, high-quality content, and how to measure success. According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets….