Is SMS Marketing Dead? New Research Says Not Just Yet

Whenever I share a screenshot of a friend’s funny text on social media, someone always points out the huge number of unread text messages I have. “Why do you have so many unread texts? And, who are you ignoring?”, my friends often ask. The truth is that most of the texts I ignore aren’t from actual people. They’re usually quick marketing messages that I signed up to receive at some point and ended up forgetting about. Whether you signed up for a mobile service, pharmacy alerts, furniture store promos, or another list, you’ve probably also received a few texts you’ve…

Over the last few years, HubSpot’s audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website. In the past, we met this need with live chat that handed off to “coaches”. These coaches answered questions about pricing and features; they also helped free users better use their tools. Demand on this channel grew faster than our ability to hire coaches, so we scaled our live chat programs with chatbots. Those chatbots triaged, qualified,…