6 Contact Management Best Practices for Small Businesses

As a small business or startup, you’ve got a lot on your to-do list: increasing awareness of your brand, converting leads into customers, and supporting customers post-sale. And, of course, there’s all the admin behind the scenes. A big part of that is contact management. To enable your small business to grow successfully and sustainably, you need to have a strong contact management strategy in place. But what does this mean, and how can you get it right? What is contact management? Contact management is how you look after all of the contact data in your business, including contacts’ details,…

4 Tips to Clean Up Your Customer Data

Old email addresses, duplicate contacts, misspelled names… these are the bane of your marketing and sales efforts. After all, your CRM and marketing tools are only as strong as the data you’ve got in them. If you have poor-quality data in your databases, you’re setting up to fail in your sales and marketing initiatives. Your customer data is the most valuable asset your organization has, so it’s important to ensure it’s serving your business’ bottom line as much as possible. A solid data quality strategy will not only save you hours of janitorial work, but it makes sure your data…

5 Contact Management Tips to Make Your Business More Productive

Proper contact management is essential to keep your business productive and organized. But while technology offers countless solutions to effectively manage contacts at scale, without good processes your contacts can get messy very quickly. Without proper planning, centralized administration, and automated syncing, contacts end up being spread across multiple email accounts and other databases. When your contact management processes break down, some team members may be tempted to go back to paper or DIY solutions, noting down contacts on sticky notes where they inevitably end up getting lost or mislaid. With the extra work required to find the right data…

9 Ways to Make Your Business Data More Reliable

Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making. Even small businesses can benefit from the rise of big data by optimizing their organization’s data and creating processes to put it to work. According to Experian, eight in ten businesses believe data is one of their most valuable assets. When your business data is reliable and accurate, it’s smooth sailing. But when errors, duplicates, and question marks surface… it’s not so pretty. When you can’t trust your business data,…

What is CRM Data Maintenance and How It Affects B2B Marketing

The quality of your CRM data impacts your entire organization, bottom to top. Your marketing teams rely on quality data to segment contacts, personalize messaging, and create targeted campaigns. Your sales teams require accurate data to speak to your prospects’ biggest concerns. Your customer support team needs accurate data for context in conversations with customers. Finance teams need accurate customer data for forecasting. Even your executive team relies on accurate CRM data for strategic decision-making. Most organizations know this. Yet, bad data costs U.S. companies as much as $3 trillion per year, and up to 60% of organizations do not calculate the…

How to Get Started With CRM-Powered Advertising [+ Why You Should]

HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I’m sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. Ad retargeting wasn’t a thing, so we all had to settle for repeatedly seeing the same ads for products we had absolutely no interest in. Marketing has changed a lot since then. Thankfully. Nowadays, companies have the ability to develop engaging advertising campaigns that complement their inbound strategies and speak directly to their audiences’ needs. The concept of journey-based advertising has…