Build a Better B2B Website in 3 Steps

Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to support the way customers actually buy. Instead, the best companies must evolve a “parallel” commercial engine, where digital and in-person strategies complement each other at every stage of the buyer’s multi-channel journey. In other words: We have all worked hard to create for our organization…

Everything You Need to Know About Starting a Podcast in 2021

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans — 40 percent of the nation’s population — have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are…

10 Logo Design Trends to Watch for in 2021 [Infographic]

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2021. Keep an eye out…

17 Last-Minute Gift Ideas for the Marketer in Your Life

The days remaining in 2020 are few, and 2021 is just around the corner — things you undoubtedly know already. But here’s something you may have forgotten about: There’s not much time left to finish up your holiday shopping. (Gasp! We know.) Maybe you’re a marketer looking to complete your wish list. Or, maybe you’ve got a team of marketers you want to make smile. To help you out, I’ve searched the internet far and wide (it’s kind of what I do), and found you some of this year’s best gifts for marketers. Without further ado … 17 Last-Minute Gift…

Everything You Need to Know About Starting a Podcast in 2020

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans — 40 percent of the nation’s population — have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are…

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://”, while others start with “https://”? Maybe you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where’d that extra “s” come from, and what does it mean? To put it simply, the extra “s” means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little “s” is called SSL, which stands for “Secure Sockets Layer.” As a consumer, you always want…

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And when they should do it? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platforms, as…

10 Social Media Fails to Avoid in 2020

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own brand fail in a matter of minutes. Many brands are over-concerned with posting frequency and speed, and not concerned enough with tactics that ensure quality and proper context. A single spur-of-the-moment tweet can cause irreparable damage. And even after it’s deleted, the examples below show…

Are Amazon ‘Sponsored Products’ Ads Worth It?

Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market in 2018. Google still remains the top search tool for B2B purchases and services and informational queries that lead to purchases, but Amazon is the dominant front runner in ecommerce. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Book a free meeting with The Center for Inbound Advertising here. So what does this mean for you? When…