What to Do When You Can’t Trust Your Business Reporting Data

Despite huge investments in data, you might be surprised to learn that most executives don’t trust their company’s data. It might be that they’re skeptical of the data they’re using, or simply don’t know how to interpret the information at hand. In fact, Havard Business Review reported that 90% of business leaders believe data literacy is crucial for company success. However, only 25% of employees feel confident when working with their organization’s data.  The stats shout loud and clear that if you struggle to trust your business data, you’re absolutely not alone. However, this doesn’t make it any less important…

7 Tips to Make Your Business More Organized

With the technological developments of the Fourth Industrial Revolution impacting how we all live, work, and relate to one another, a rapid pace of change is happening across all businesses. This is doubly true in uncertain times, where organizations in every industry are faced with a sudden need to switch to working styles and make their business more resilient and flexible. It’s a good time to ask how your business can organize its key processes to deliver the best experience for both your employees and your customers. With the optimal blend of people, processes, and technology, you can make your…

Big Data: How Small Businesses Can Leverage Its Benefits

The amount of data in the world is growing exponentially. By the time you finish reading this page, 90 million texts will be sent and received. 350,000 Instagram posts will be uploaded. 1.2 million Skype calls will be made. 21 million GB of traffic will be received on the internet. Big data is everywhere, from the Netflix shows we watch to the social media we browse. But did you know that big data can also benefit your small business? 61% percent of companies say that big data drives revenue because it delivers deep insights into customer behavior. With this valuable…

How to Sync Data Between CRM and Marketing Apps

Which apps are you using to power your marketing operations? Most teams collect and use data in their CRM as well as several marketing apps, such as an email marketing tool and automation software. These apps enable you to streamline operations, bring in more leads, and carry out effective marketing campaigns. However, do they work together and exchange data about your marketing leads and customers, or do they operate in silos? If you take away one thing from this post, make it this: Your marketing apps are strong independently, but they’re most powerful together. As a marketer, the most impactful…

Q&A with David Anderson, LionDesk Founder and CEO

Cloud-based business applications offer brilliant, flexible, and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits, and challenges, including contact management. We asked David Anderson, LionDesk Founder and CEO, about the impact of these platforms on the growth of SMBs and the importance of keeping different tools aligned. This is what he told us. Q&A With David Anderson, LionDesk CEO 1. How do you think cloud-based solutions and SaaS are impacting the growth of small and medium-sized businesses? Consumer expectations are at an all-time high. To remain competitive, businesses must evolve to deliver products…

How to Easily Manage Customer Data Across Multiple Apps

In an ideal world, your business has immaculate customer data. You know exactly where to find the right contact email, when they became a customer, and who in your team spoke to them last. Your data is segmented, up-to-date and reliable. But if that’s not the reality for you just yet, don’t worry… you are certainly not alone. It’s all too easy for customer data to descend into chaos, especially when your business is using multiple apps, as most are. However, even if your data is a mess, putting it in order is possible – and easier than you might…