Data Visualization 101: How to Choose the Right Chart or Graph for Your Data

Types of Charts to Use for Your Data Column Chart Bar Graph Line Graph Dual Axis Chart Area Chart Stacked Bar Graph Mekko Chart Pie Chart Scatter Plot Chart Bubble Chart Waterfall Chart Funnel Chart Bullet Chart Heat Map You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results … the list goes on. When you manage multiple content assets, such as social media or a blog, with multiple sources of data, it can get overwhelming.What should you be tracking? What actually matters? How do…

The Power of Data Visualization Plus Examples of Good and Bad Visuals

It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. The human brain processes visual information better than it processes text — so using charts, graphs, and design elements, data visualization can help you explain trends and stats much more easily. But, not all data visualization is created equal. (Just check…