Color Theory 101: A Complete Guide to Color Wheels & Color Schemes

When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Hi. I’m Bethany, and I will be the first to tell you that I’m not…

Chart of the Week: What Buyers Want from Your Website

We all know our website is a key part of our marketing and lead generation strategy . But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider most important? To find out, RainToday surveyed more than 200 buyers of B2B services — in companies of all sizes — to rate the importance of various elements of a service provider’s website. The top 4 elements should come as no surprise:  Service descriptions (87%)  Description of industries served (78%)  Success stories / case studies (73%)  Professional website design and presentation…

Everything You Need to Know About the Principles and Types of Design

 Furniture. Clothing. Software. Posters. Maps. Experience. Buildings. Websites. These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all. Answer: It can. Design has a variety of definitions, but in its simplest form, it can be defined as both a verb and a noun: It can refer to the act of creating a composition or or to the composition itself. Design is about creating feasible, functional solutions to a variety of problems, and always happens with a particular goal in mind. — Amanda Chong,…

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant “Subscribe to our email” CTA popped up — completely interrupting my experience. I looked around for a “No thanks” button or an “X”, but I almost couldn’t find one. Just before I went to click the back arrow, I noticed a very faint, tiny “X” that was nearly the same…

If you’ve been on the internet, chances are you’ve come across stark, simple websites or ad creative. In fact, this design sensibility — known as minimalist design — has been rising in popularity, though it’s far from a passing trend. What is minimalist design? Minimalism is a design aesthetic that embodies the phrase “less is more.” With minimalist design, you push an idea by stripping it down to essential (sometimes bare) elements, using clean, modern, and minimal aesthetic, font, and color choices. Whether you’re curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist…

The Designer’s Guide to Color Theory, Color Wheels, and Color Schemes

When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Hi. I’m Bethany, and I will be the first to tell you that I’m not…