Web Content Best Practices: Our 22-Point Checklist for Publishing High-Performance Articles

The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like 90-10. Every glimpse into every Google Analytics account shows this clearly. The top-performing articles drive most of the impact, both on the traffic side and the conversion side. This is true for traffic. A small percentage of articles get most of the visibility, especially through SEO… And this is true for conversions. A few articles are much better than others at getting visitors to subscribe… One of the main jobs…

12 Best Productivity and Analytics Tools That Will Save You Time

Doing more with less has never been more important. Content strategies, marketing, sales, and many other areas of business require a lot of time and intentionality. With COVID-19, there are additional barriers being thrown at professionals. However, anything is possible if you have the right tools and processes to help you use your time more wisely and efficiently. The problem lies in narrowing down your options. This in and of itself, can be overwhelming and a waste of valuable time. I’ve been running a publication for a year now, and these are the tools that have allowed me to manage…

New blogging statistics: Blogging still works, especially for the 10% of bloggers who do things very differently…

Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts. We add input from content marketing experts. And we look for correlations between the data and results. This year we had 1,279 survey responses. What follows are 33 charts, 13 experts and hundreds of blogging statistics that reveal some fascinating insights into an industry in…

Multivariate and A/B Testing – A crucial component to website success

If you are confused as to whether you should conduct multivariate testing or split testing on your emails, web pages, popups, and opt-in forms, you are not alone. When starting out, many marketers struggle to understand the difference between these two types of conversion optimization tests. Much of the advice online tells you to perform tests and keep on testing and optimizing. But, it’s not always clear what types of tests you should be running, or where you should run them. This article will help you understand the differences between A/B and multivariate testing. You’ll discover their pros and cons,…

How to Design a Better FAQ Page: 5 Best Practices, SEO Ideas and Examples

What is the purpose of your website in one word? Answer. From your visitor’s perspective, this is why your website exists. They have a question. The website’s job is to answer. The navigation, the headers, the content, it’s all there to help them get to the answer. One common place to answer common questions? The FAQ page. Marketers don’t talk about these much, so we’re taking it on. We’re answering the most frequently asked questions about FAQ pages*. Why are FAQ pages important? Where to put FAQ on a website? How to design an FAQ page? What questions to include?…

3 Project Management Methodologies That Will Help Organize Your Marketing Team’s Workflows

Your marketing team is in charge of tons of different tasks. From planning to execution to measurement, keeping busy creatives on track is no small feat. You’re also under pressure to get the maximum return from your marketing investment. So, you hire top talent and meticulously plan your strategy to achieve the desired results. However, one of the best ways to achieve this goal may be something you haven’t considered. It’s implementing a clear project management process that keeps your marketers happy, organized, and productive. Investing in project management helps teams: Get more organized. Proactively planning projects keeps teams focused….

3 Real Life B2B Content Marketing Strategies Driving Big Results

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day, but in very different ways. Databox, John Bonini Animalz, Jimmy Daly Enchanting Marketing, Henneke Duistermaat Let’s meet the content strategists behind these programs. I talked to each of them and they were very generous…

Using YouTube to Amplify Your Business Reach

For most businesses, using YouTube to boost their reach sounds intimidating. However, with the proper approach, it’s possible to use this popular platform to increase website traffic and generate more leads and sales. With over 50 million video creators on YouTube, it’s safe to say that any business that hopes to stand out needs to have savvy marketing tactics. You’ll need a smart strategy to help you reach and be heard by your core audience. More US adults are using YouTube than Facebook or any of the other social media sites, which means that this is a channel that businesses…

Adding video to your content strategy: The impact to traffic and rankings.

Our original content strategy was simple: combine a blog with a newsletter. Post an article, send an email and stay top of mind with our audience. Things have changed since 2007, but the idea of combining channels is still at the heart of the most effective content strategies. Smart marketers combine influencers and SEO, social media and PR, etc. Also central to most content strategies is the idea of reformatting content, in which the content is adapted from one format into another. Smart marketers turn webinars into podcasts, articles into infographics, etc. With a new focus on these concepts, we’ve…

Conversion Copywriting After Crisis: Adjusting to a New Abnormal

At the store the other day, I looked down at the large stickers that had been placed on the floors of the checkout lines to mark social distancing. They were bright and friendly, but were already scuffed up, foot-marked and blended into the tile. Two months ago they were unimaginable; now they are a somewhat dingy and barely-noticed part of our reality. They seem almost permanent. To an extent, that’s the truth. We are in for many months of outbreaks, cooldowns, flareups, releases, and lockdowns. The next year or more of our life will be dominated by this. More than…