How To Implement A User-Generated Content Strategy That Improves Your Online Experience

Even though we know the importance of fresh content, creating your own posts, images, and videos can be time-consuming. But, what if your users could do this for you — for free? They can. It’s called user-generated content (UGC), and it can be invaluable to your business. Making the most of UGC and engaging your followers does require planning. You’ll need to monitor the type of content that’s published because it won’t always reflect the image you want for your brand. How do you encourage user-generated content while improving your online experience? Keep reading because we’ve created the following guide…

Content Hubs: 7 Steps for Beating Big Competitors

Competition for attention online is fierce. Literally, millions of articles are published every single day. But take a moment to think about the nature of that competition. Competition is specific to topics. In Google, in social media, and in the minds of your audience, the battle for attention is fought topic by topic. Some categories and topics, like HDTVs and mattress reviews, are insanely competitive. They’re crowded with famous blogs and big companies that have invested in content for years. They’re impossible. Other topics, such as hedgehog tricks and telescope repair, are not competitive at all. A small player can…

What is “Big Content?” 5 Content Marketing Formats Few Marketers Will Ever Try

“That’s good advice, Andy. But we have bigger plans. We’re launching our new print magazine next month.” My jaw dropped when my client told me this. Wow, I thought. That is some next-level content marketing, so far beyond anything I would have considered. It took me a second just to process the idea. You may know marketers like this. They have big ideas. They make big plans. They are automatically differentiated in ways that make their competition irrelevant. These big ideas may be risky, but they also can be extremely effective. Let’s take a minute to consider some really big…

3 Ways to Automate Your Ecommerce for Fast Growth

Your numbers look good, the strategy is working, you’re heading in the right direction, but your ecommerce still can’t hit that fast growth you are hoping for. Speed is just about stamina as it is about weight. To help your ecommerce grow faster, you might need to let go of some of the anchors. What does that mean? That means automating any part of your ecommerce business that impacts both your operations and the customer experience. Things like cutting down the effort, the pressure, and the extra costs might help you drive quicker results. Of course, automation can go as…

New Blogging Statistics: Survey of 1067 Bloggers Shows Which Content Strategies are Working in 2021

Welcome to the 8th annual blogging survey. Years ago, we set out to answer some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of blogging and content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts. This year we had 1067 survey responses. What follows are 35 charts based on those responses, 12 experts and hundreds of blogging statistics that reveal some fascinating insights into an industry in…

How to Research Keywords: A Step-By-Step Guide for SEO

As you read this sentence, someone somewhere is looking for the services you offer, the products you sell or the knowledge in your head. They are typing a keyphrase into Google… They’re looking at search results… They just clicked on a search listing… And they’ve landed on someone else’s website. Bummer. To get that visitor to land on your site next time, you need to choose keyphrases carefully and then align your content and pages with those phrases. Ranking in search results is not as complicated or mysterious as you’d think. In order to rank, a page must indicate its…

10 Strategies to Reduce Online Shopping Cart Abandonment

Some estimates say up to 70% of online shoppers who add items to their shopping carts leave the page before completing their orders. That’s a worrying statistic for anyone in ecommerce. But even worse than that, abandoned carts have many more damaging effects on online stores. For instance, cart abandonment skews data and reduces your conversion rates. It also drives up customer acquisition costs. That’s why it’s worth taking the time to look at what causes people to abandon their carts, as well as what steps you can take to combat the problem. This guide contains 10 strategies that you…

7 Ways Marketers Can Prioritize Their Inbox and Stay Productive

You start work and first things first? — You check your emails. Then, you keep the email tab open all day and skip to it every time the new message counter lights up. Next thing you know, 28% of your workweek is obliterated by email. Let’s check some ways you can optimize your inbox and improve its management to boost the value of productivity. Why do you need to optimize your work with emails? Unless all your tasks revolve around doing emails all day (shout out to all the customer service specialists), there’s no point in living in your inbox….

The Value of Video: How Video Content Became a Key SEO Strategy For Businesses

Every second, people around the world make 93,939 Google searches. While that might sound like an enormous volume of web traffic, you’re competing for that traffic with over 1.8 billion other websites. So with so much competition, how can you stand out in search engine results? There are many tried-and-true SEO strategies you could try, but let’s focus on just one today: video SEO. Video search engine optimization (‘video SEO’) is the practice of creating video content that is effectively indexed and ranked by search engines like Google, Yahoo, and Bing. If video SEO sounds interesting to you, read on….

Website Content Audit: What It Is & How To Do It (Checklists & Templates Included)

We’ve all been there. You know you have a ton of content, but you don’t know 1) what everything is, 2) where it is, or 3) if it’s even still any good. When your content management hinges on going to that one person you know did that one thing that one time to find it, it’s time for a content audit. Let’s be real. Conducting a website content audit can be a little intense. A lot intense, actually, if you have a lot of content or it’s been a really long time since someone did one. But they’re important—critical even—to…