The Ultimate Guide to Conversion Optimization for Low Traffic Websites

When your company is growing, there are many areas of the business that require attention, effort and investment. A/B testing and conversion optimization are typically seen as something that requires a significant investment of money, time and energy to implement. If you are a startup, small company or newer website, then it seems like a bit of a “Catch-22” because: The higher your conversion rate is, the easier it is to afford bringing visitors to your site…. ….but the lower your traffic is, the harder it is to improve your conversion rate You may have heard that it’s only worth…

13 Email Marketing Mistakes to Avoid for Better Engagement

With an average ROI of 3,800% and 3.7 billion global users worldwide, which is predicted to grow to 4.1 billion by 2021, email seems to hold a position within the top three most influential sources of information for quite some time. Great news for email marketers, isn’t it? But here’s the problem: As email remains an essential component of marketers’ strategy for 95% of business organizations, the battle for customer engagement takes place for dear life. Competition is high, and it’s so easy to get lost in rules, trends, and experiments in email marketing. Aimed at creating and implementing the…

Data-Driven Empathy: 7 Charts That Show How to Make Smart Marketing Decisions

If marketing is about knowing your audience and having empathy, then digital marketing is about data-driven empathy. Be a data-driven marketer. You hear that a lot. But what does this really mean? What is data-driven marketing? What data drives us? How do we apply it? There must be more to it than running reports and reviewing dashboards. Data-driven marketing uses qualitative and quantitative data to make marketing decisions through research, hypothesis formation, prioritization and testing. Here are seven charts showing the process for using data to make digital marketing decisions. I’m getting some help on this one from my old…

26 Ways to Get Ready for the Rebound: A Playbook for What to Do Right Now

In a crisis, our brains do one of three things: fight, flight or freeze. This built-in stress response happens in the amygdala within our brains and it can save us if we get attacked by a pack of wild dogs. But the amygdala is not good at business strategy. It’s both harder and much more important to be strategic during times of stress. Our response behavior to the crisis determines where we end up on the other side. Here are 26 things we can do now to help get ready for the rebound broken up into three sections. The recovery…

The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report

March 15, 2020, stay-at-home orders keep millions of people indoors, bringing entire industries to a halt. March 25, 2020, we asked our network of agency executives to report on the impact to the marketing industry, in partnership with Drew McLellan of the Agency Management Institute. The results paint a stark picture of disruption to marketing firms. But that disruption is uneven. Everyone feels the impact, but some much more than others. Some are even benefiting from the pandemic. Note: This report is a snapshot in time amid a fast changing social and economic picture. We will repeat this survey in…

How to Generate Leads: 40 Effective Tips for Lead Generation [Infographic]

This may be the most common web marketing challenge: how to generate leads. Some do it very well, and others never seem to figure it out. When lead generation isn’t working, everyone seems to have a different opinion as to why. There are a lot of factors – at least 40! Let’s take a giant step back and look at all the things required to create a lead generating machine. Here is our all-in-one, super huge, print-this-and-hang-it-up explanation of everything you need to know about how to generate leads. Do not skip any steps. Miss something here and you’ll miss…

How to Take a Great Selfie: 5 Selfie Tips for Mastering the Art

We all take selfies. We take solo selfies after workouts (swelfies) and couple selfies while kissing. We take selfies with dogs and selfies while driving (more on selfie safety in a bit). And we take big group selfies with friends (my favorite). You probably shot a selfie recently. Maybe earlier today. Before you strike another Blue Steel pose, take a minute to up your game and perfect your selfie skills. Here are 5 selfie tips for better digital self-portraits. 1. Face a light Lighting is 80% of the selfie game. Find the light. You need the light. You’re looking for…

6 Top YouTube Tips to Get More Views, Subscribers and Leads

It is expected that video traffic will account for 82% of all online traffic by 2022. Videos can also generate more leads. This is why if you want to continue generating leads and traffic from your marketing efforts, you need to create more videos. And the best network for this is YouTube as it has 1.9 billion monthly active users who consume 5 billion videos daily. As you can only publish videos on this network, you can be certain that your videos here will generate more engagement than on other networks. To help you get the most out of it,…

What is Thought Leadership Marketing? A New Definition for Marketers Based on Research

You hear the term all the time. But when you ask what it means, the answers are all over the place. It’s a type of person. It’s a type of content. It’s a marketing strategy. So we teamed up with friends at Mantis Research and SurveyMonkey Audience and asked 481 marketers some questions to finally answer, once and for all, what is thought leadership? We combined the most common answers from the survey (those with 65% agreement) into this single definition for thought leadership content: “Educational content, produced by an expert or business, that identifies new trends and is supported…

12 Biggest Content and Web Design Mistakes Marketers Make During a Website Redesign

Lessons learned from 1,027 website launches (and counting)… The average website lifespan is 2 years and 7 months. Meaning: If you’re not about to take on a website project or in the midst of one, it’s likely you will be soon. You know you want a site that performs—one that brings in quality traffic, drives qualified leads, and establishes or cements your brand’s credibility. The key to each of these goals is, you guessed it, content! It’s incredibly common for companies to underestimate the “content” aspect of their websites. Especially during redesign and development projects. Because content is everything—it’s copy,…