Four-night trip to New Orleans, flight and hotel included, for $499? Awesome! Buy now! …It wants my login information? I’ve never even been on this site before. Oh, apparently I have, and I set up a username and password. Well, I don’t remember them, so I’ll just check out as a guest. There’s no guest checkout? I just want to go to New Orleans! Whatever, I probably can’t get off work that week anyway. Does this sound familiar? If so, you’ve been the victim of a terrible, horrible, no good, very bad online checkout experience. We’ve written about how to…

9 Ways You Can Improve Your Ecommerce Website Design

The other day I was shopping online for a Nintendo Switch, a popular handheld gaming console. The popularity of the console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock. This meant that I had to reach outside of my comfort zone when browsing. I scoured Google to find an ecommerce option that carried the Switch. Even though I was desperate to reach my goal, I was very selective about where to shop. As a consumer, website design is one of the biggest factors I take into consideration when choosing…

If you’re not offering your customers multiple ways to make payments online, you’re leaving money on the table. While there’s no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. So, you’re probably wondering, “How can I save that money?” You’ll have to set up an effective online payment portal with a range of payment options. This makes it as easy as possible for your customers – and your wallet. Below, let’s review why you should use payment processing software and how to receive payments online…

How to Get the Most out of Your Ecommerce Marketing Strategy

What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they’re both awesome. Second, if you have kids under the age of three, you probably don’t want them playing with either — one is a choking hazard and one is a katana. And third, you can buy both through the magic of something called ecommerce — the sale of products or services online. Ecommerce is becoming a staple of companies’ sales and marketing operations across virtually every industry. Here, we’ll…

How to Open an Online Business

I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online. Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn’t as popular a couple of years ago, it definitely is now. Plus, online shopping makes the experience easier for the customer since they don’t have to leave their homes to make a purchase. Another reason I would open an online store is because it would be easier for…

8 Strategies for Writing Product Descriptions That’ll Generate Revenue

I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever. And I’m not the only one. In fact, last year annual online sales were over $3 billion. In 2020, online sales are projected to reach $4.2 billion. That’s why product descriptions are more important than ever. As a marketer, it might be time to rewrite your product descriptions to increase online sales. Below, let’s review what a product description is and how to write one. Then, to help guide your own writing process, we’ll look at some examples and templates to get you started….

Everything You Need to Know About Ecommerce Marketing

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing? Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business. This ecommerce marketing guide will explore all of the digital media available today. Ecommerce marketers can use social media, digital content, search engines,…