News flash — your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete. That said, there’s probably at least one person who has the same name as you, so the email address with just your first and last name has most likely been taken by now. Fortunately, though, a professional email address isn’t limited to just your first and last name. There are plenty of ways…

You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility and lose subscribers. Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to…

What You Need to Know About DKIM Authentication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message’s legitimacy: What I’m looking for is a DKIM authentication, which proves that an email hasn’t been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my…

What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive? If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message’s legitimacy: What I’m looking for is a DKIM authentication, which proves that an email hasn’t been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my…

The Top 13 Best Email Marketing Services in 2020

Email marketing isn’t dead — in fact, it’s far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer’s tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of up to 4,400%! Simply, email marketing services exist to make the process…