How to Clean Up Your Email List With These 5 Tips

Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%. However, that doesn’t guarantee your email will make the cut. Several factors impact email deliverability, opens, clicks, and conversions. So, what’s the first step to keeping your email KPIs strong? A clean email list. Clean email lists (with a great email marketing strategy behind them) will keep your email engagement high and your unsubscribe and spam rates low. 1. Limit unsubscribes. The more people on your email list, the…

The 20 Best Email Newsletter Tools for Engaging Subscribers in 2021

One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the strategy in place, newsletters help you keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Once you have an email marketing plan for engaging your subscribers, the next step is choosing newsletter software to support your efforts. Newsletter software is essential since it allows you to beautifully design a newsletter email and deliver the email to your subscribers with…