15 Ideas to Promote Your Next Event

You know the saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, event promotion is similar. If you put on an event but don’t promote it, will it even happen? Without promotion, you probably won’t get any attendees because no one will know it’s happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you’ve seen large-scale event promotions. But you’re probably thinking, “We don’t have that kind of budget” or “What are more creative ways…

What Is Event Branding? + 5 Examples to Inspire You

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. The opportunities to learn from accomplished speakers energized me and made me feel connected to the company. That’s no surprise, because 91% of people have positive feelings about a brand after joining events. But memorable experiences don’t happen randomly…

What Is a Breakout Session? [+ How To Plan Your Own]

Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information. I’m sure I’m not alone in these feelings, that many of us want to absorb all we can while still having the opportunity to temporarily disconnect and let our minds wander. What we’re looking for is a breakout session, where meeting hosts understand and accommodate for the need to take a break and specifically carve out time for them….

25 Post Event Survey Questions to Ask

Just like Joey from “Friends,” we recognize the importance of giving and receiving in marketing. One of the best things to give and receive is feedback. Without feedback, we would never be able to improve. And even though it’s hard, feedback is a great way to measure success. With a post event survey, you’ll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what’s working and what isn’t. In fact, 90% of virtual event organizers use surveys to measure…

Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. potential customers. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Not only do events benefit their hosts and sponsors, but they also enrich the lives of…

When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you’re on a small team.  The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration. In this blog post, we’ll cover seven of the best event registration tools on the market today. For the sake of simplicity, the free event registration section includes one option that is always free for event registration. The second section…

In 2020, as brands adapt to remote work, they’re also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you’ll see at least one social media post, email, video, or stream that promotes or covers an online event. And, although some brands might be temporarily shifting their event tactics, this new adjustment has allowed companies to identify some of the great perks to online events. For example, unlike physical events, virtual events, such as live streams or webinars, enable your brand to gain awareness from international audiences, period….