Your Brief Guide to Using Goal Seek in Excel

Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you’re not sure how to reach it. Maybe you want to improve your conversion rate to get more qualified leads but don’t know how many people you need to attract. Or let’s say your marketing team is aiming for an audacious revenue goal and you want…

How to Find and Remove Duplicates in Excel

“I’ve never been a natural, all I do is try, try, try.” These Taylor Swift lyrics, in the song “mirrorball”, perfectly explain my relationship with numbers, math, and anything concerning data analytics. However, as a marketer, data analysis is one of the most important aspects of my job. But like most marketers, who prefer strategy and creativity, numbers and Excel reports don’t come naturally to me. That’s why it’s important to know how to work in Excel and find shortcuts to help make the process easier. Today, we’ll dive into one of those processes — how to find and remove…

How to Merge Cells in Excel in 5 Minutes or Less

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you’re planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a…

Running Into Issues in Shared Excel Sheets? Learn How to Lock Cells

Ever left something perfectly fine and came back to a total disaster? Any pet owner will probably say, “yes.” At work, the same can happen when collaborating on a shared document. It’s usually an accidental keyboard stroke that does it. Unless it’s done by your cat, in which case, it’s not accidental – it’s definitely sabotage. While a mistake like this is understandable, it can be frustrating and time-consuming to fix. When working on shared Excel sheets, you can prevent these mishaps altogether by locking cells and protecting your worksheets. Whether you’re working on an upcoming report or planning out…

How to Create a Pie Chart in Excel in 60 Seconds or Less

At the beginning of 2021, I was tasked with an assignment: Create a pie chart showcasing which types of content performed best on the Marketing Blog in 2020. The question was an undeniably important one, as it would influence what types of content we wrote in 2021, along with identifying new opportunities for growth. But once I’d compiled all relevant data, I was stuck — How could I easily create a pie chart to showcase my results? Fortunately, I’ve since figured it out. Here, let’s dive into how you can create your own excel pie chart for impressive marketing reports…

How to Learn Excel Online: 19 Free and Paid Resources for Excel Training

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. Like me, you’re missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time. When I asked even my most Excel-savvy colleagues where they picked up their knowledge, they told me things like, “I…

Totally Free Microsoft Excel Templates That Make Marketing Easier

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing. The trouble is, many marketers are right-brained, meaning Excel spreadsheets riddled with numbers and formulas aren’t all that inviting. Making them from scratch can be especially intimidating. While we won’t argue with that, we will say that the…