19 Great Landing Page Examples You’ll Want to Copy in 2022

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Quick tip: Want…

14 Copywriting Examples From Businesses With Incredible Copywriters

We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look…

7 Habits of a Highly Effective Landing Page

First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content. A landing page should be informative and direct, but also attention-grabbing and welcoming. It may seem like the content of your landing page is the focus, but the design is equally as important. Landing pages are critical to converting your visitors into customers. They broker the exchange of information between you and your audience. Combining an eye-catching offer button with…