What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability.  The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next and then circles around again for a split second to the first idea, then back to the fourth, and so on. Or the post reads like a stream of consciousness — but it wasn’t a stylistic choice.  Luckily, you have a simple solution. Before diving headfirst into writing your post, you can create an outline.  I’m not talking…

Which Format Is Right for Your Next Blog Post?

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about. Aah … decisions, decisions.  It’s okay though! We’re here to help you through it. So in this post, I’m going to break down some of the most popular blog post types and formats to help you determine which one is right for the…

When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. Second, in my screenwriting class, I learned that every sentence you write should either move your story forward or reveal information. As a blog writer, this second lesson is the standard I hold myself to. With conclusions, it’s no…

Can You Really Drive Traffic With Clickbait Articles?

Last week, my favorite fitness YouTuber, Sydney Cummings, posted a video with a title that left me absolutely devastated. Quickly I pressed “play.” From the title and the opening sequence — complete with sad piano music and ominous text in the beginning (“Trust us — we hate this too … this is hard for us both,”) I prepared myself for the sad realization that this was Cummings announcing the end of her YouTube channel. I’ll admit, as the video kept progressing, I was sliding into a slight panic. I thought, “How else am I going to get the same results?!”…

7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Sometimes, I’m assigned blog topics that are super exciting. I’ve written about Twitch, Instagram marketing, exciting company cultures, and team building games. These post topics quickly engage me, and I always find myself empowered to write a highly valuable article for readers. Other times, though, I’m assigned blog topics that aren’t as exciting. I’ve written about highly technical topics, such as Why Website Indexation Is A Must-Have for Marketers and Header Tags: What They Are and How to Use Them. Topics like these aren’t as easy to write about, and sometimes I find myself stuck trying to make “duller” blog…

According to our 2020 State of Marketing report, blogging is the third most utilized form of content marketing, just behind video and infographics. Like any successful strategy, many brands, publishers, and individuals have jumped on the blogging bandwagon. Currently, there are 600 million active blogs globally. Meanwhile, the number of active U.S. bloggers rose from 22 million to 32 million between 2014 and 2020. “Despite the numbers that show the enduring impact blogs can have on business, the perception of blogging as a valuable content marketing channel is continually called into question: the phrase ‘is blogging dead?’ has 26.8 million…

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business. Without a blog, your SEO can tank, you’ll have nothing to promote on social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog? Maybe because,…