Ah, Black Friday — the biggest shopping weekend of the year is around the corner.  In 2020, Black Friday is going to exist primarily online. Which means, as a marketer, it’s critical you prepare marketing materials ahead of time to ensure you’re able to break through the noise.  Additionally, a few major retailers — including Home Depot, Walmart, and Target — have chosen to redefine Black Friday as a couple of days or even weeks to cater to shopper’s changing buying habits. Consider following suite with your own re-imagined version of Black Friday.  To inspire your 2020 Black Friday advertisements,…

5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving

When Thanksgiving rolls around, there are a few questions that we don’t exactly look forward to hearing: “When are you getting married?” “When am I getting grandchildren?” “Have you been moisturizing?” And yet, none of those oh-so-polite questions even come close to the complexity of explaining what, as an inbound marketer, you actually do for a living. It’s not that inbound marketing requires a long, drawn-out answer — after all, it can easily be described in 44 words. But explaining it requires some fundamental knowledge of how technology, marketing, and the internet work. You know, the things that your grandparents…