Infographics

Have you ever wished you could just use a picture to explain a process instead of words (or your hands)? A process infographic could be just what you need to show your audience how to do something or how a process works. A well-designed one can establish you as an authority on whatever subject you choose to cover — whether you’re trying to show how your business’s coffee is sourced or train the new hire remotely. Even better, they’re easy to create using a template or from scratch, meaning you can get started on one today. What is a process…

Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format. But designing an infographic that successfully communicates a lot of information in a simple visual format requires more than a quick idea and a template. Fortunately, there’s one design element that the best infographics all have in common, and it can help you build a professional infographic that gets your point across and looks good doing it. Icons are the secret tool that designers use to take your eye from one point to…

When we think about visual marketing content, it’s easy to default to popular mediums like television, web video, and social media. It’s for good reason, too. These channels do a great job of grabbing your audience’s attention and getting them familiar with the visuals related to your brand. But, there’s one type of visual marketing content that’s sometimes overlooked by marketing teams. It’s not as flashy as high-end influencer videos or Super Bowl commercials, but it’s one of the most effective and reliable forms of marketing content. Infographics are an excellent marketing tool for educating customers and sharing information. They…

The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness. But there are some cases where normal infographics just don’t cut it. So what can you do to elevate them? Is there a way to make them that much more gripping and intriguing? If you’re asking yourself those questions, you might want to consider making your infographics interactive. Here, we’ll go over what an interactive infographic is, learn what it takes to make one, see some…

Despite the spattering of headlines that have popped up over the past several years proclaiming “infographics are dead,” infographics are, in fact, alive and well. Infographics aren’t just alive and well — they remain a staple in many business’s content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.(And by “success” I mean driving traffic — and potential leads — to their websites and generating social buzz through people sharing…

They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. And, brands agree with the statement above. In fact, in 2020, infographics were considered the third-most effective type of marketing content, just behind blogging and video. But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to…

Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think. Sure, you could hire a professional to create the infographics for you. But if you’re restricted by budgets or time, there are some great DIY resources out there for making compelling…