How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear “digital analytics,” they tend to think of the metrics you’d typically associate with a simple web analytics tool like Google Analytics — traffic, bounce rate, unique visitors, etc. However, web analytics is only part of what encompasses digital analytics. While web analytics can provide you with a wealth of insight into the performance of your website, marketers need richer data to understand the impact of their marketing campaigns on conversion rates and a buyer’s journey. Looking at top-level…

As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions. For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. Additionally, data can provide marketers with insights about their audience and what matters most to both prospects and customers. It also helps marketers earn buy-in from leadership to experiment and test new, innovative strategies for increasing brand awareness and ROI. Monday.com knows the importance of data all too well. The work OS — used by major brands including Uber, Hulu, and…