25 Google Search Statistics to Bookmark ASAP

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since it owns more than 92% of the global search engine market, the answer to both of these questions is, Google. Google’s nearest competitor, Bing, only holds 2.5% of market share, while Yahoo accounts for 1.5%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results,…

Ah, Black Friday — the biggest shopping weekend of the year is around the corner.  In 2020, Black Friday is going to exist primarily online. Which means, as a marketer, it’s critical you prepare marketing materials ahead of time to ensure you’re able to break through the noise.  Additionally, a few major retailers — including Home Depot, Walmart, and Target — have chosen to redefine Black Friday as a couple of days or even weeks to cater to shopper’s changing buying habits. Consider following suite with your own re-imagined version of Black Friday.  To inspire your 2020 Black Friday advertisements,…

Nowadays, with so much critical information saved on our computer systems, we’ve learned to backup data regularly — including our email inboxes, our Word documents, our photos, and entire folders of old work. It’s typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. Unfortunately, over time, our data storage becomes unnecessarily burdened with redundant copies of data — this could cost your company money, as data requirements become larger, or time, as processing time becomes slower. This…