9 Types of Organizational Structure Every Company Should Consider

Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch.But beyond that, there are a lot of options to consider. Automatic or manual? Four-wheel drive or two? Built-in GPS? Leather interior? Flux capacitor? (Only if you’re going back in time, of course.) In the world of organizational structures, the options you have to choose from include things like chain of command…

 Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Here’s how: Talent. All your inbound excitement won’t deliver results if you don’t have the right skills to adapt. After years of working with thousands of customers, we’ve got a pretty good picture of what a high performing inbound marketing team might…

We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ. Particularly if you’re at a small business or startup, it’s important to think about building your team with these six roles first. Let’s go through how to build a marketing team, what these roles are and where…