The Death of the Third-Party Cookie: What Marketers Need to Know About Google’s 2022 Phase-Out

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, brands have been using them to track website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies and Google ad-tracking tools could change dramatically with Google’s efforts to phase phase out the third-party cookie on Chrome browsers by 2022. The third-party phase-out was initially announced in February 2020, but Google accelerated buzz…

How Consumer Spending Habits Could Change in 2021 [New Data]

As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets. According to data from McKinsey, most consumers were more conscientious about purchases than before the pandemic. Because of this, most households primarily budgeted around essential products and services. But, now, as economies begin to swiftly reopen following mass vaccinations, business owners and marketers might also be wondering what this could mean for the next year of revenue. Specifically, many business leaders are asking, “Will consumers continue to spend cautiously, or will they spend more freely in 2021?” To help businesses prepare…

For the last year and a half, many of us have gotten used to doing everything — including shopping — from home. Now, it seems full reopenings are closer than ever in the U.S. as the CDC now says that fully vaccinated Americans no longer need to wear masks or social distance unless there is a federal, state, local, workplace, or tribal mandate requiring them to. But as cities, offices, stores, and restaurants reopen to full capacity, many of us are beginning to think about how life will be after the global pandemic ends. As an individual, a post-pandemic world might…

4 Ways Brands Can Gain Awareness on Clubhouse [+Examples]

If you’ve been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months.  Although the app is invite-only, more and more people are gaining access and tuning into discussions related to their industry, hobbies, and other interests each day. Users also love Clubhouse for its entertainment factor. When surfing through Clubhouse, you might find celebrities, like Joe Rogan, chatting with fellow influencers; audio-only…

The Ultimate Guide to Marketing Trends in 2021

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with these changes isn’t always enough. To succeed in the fast-paced, marketing world, you have to stay ahead of the game. That’s why we created this guide — influenced by some of our very…

The Death of the Third-Party Cookie: What Marketers Need to Know About Google’s Looming Privacy Pivots

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, brands have been using them to track website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies and Google ad-tracking tools could change dramatically with Google’s efforts to phase phase out the third-party cookie on Chrome browsers by 2022. The third-party phase-out was initially announced in February 2020, but Google accelerated buzz…

The Ultimate Guide to Marketing Trends in 2020

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with these changes isn’t always enough. To succeed in the fast-paced, marketing world, you have to stay ahead of the game. That’s why we created this guide — influenced by some of our very…

How to Create Content for Gen Z, From a TikTok-Influencer-Approved Marketing Agency

Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to. While previous generations can be generally be persuaded to buy products through brand loyalty, fear of missing out, or high-budget ads from major companies, Gen-Z’s relatively modest spending habits and craving for authenticity has turned some traditional marketing tactics upside down. Gen Z’s budget-consciousness became even more apparent during 2020 and the global pandemic. As physical stores closed, brands struggled to keep up with online sales demand, and as members of the young-adult workforce worried…

Now that 2020’s global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?” McKinsey — which recently polled consumers in over 48 countries about their 2020 spending habits — says, “Yes.” One of the biggest findings in the McKinsey study was that 75% of consumers have changed brands at least once during the pandemic. McKinsey’s research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near…

With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. This can be even more problematic for brands in physically isolated areas. Take Australia for example. Its distance from other English-speaking regions like America and Europe can make it challenging for marketers to spread brand awareness globally. Ultimately, to gain even regional awareness, Australian brands must build competitive and innovative marketing strategies to stand out and grab attention from audiences. So, what do you do when you work…